Are you Staying on Top of Reputation Management?

Reputation ManagementReputation management – as a business owner, do you think about it? How often are you scouting your brand on the Internet to see what people are saying about you? If this is something you’re not thinking about, you could be missing valuable opportunities to fix any outstanding customer service issues that are putting you in a bad light.

Google Thyself

Sure, you can Google your business – but is that going to tell you everything you need to know? Many customer service complaints are indexable by Google, but things written about your company on social media aren’t always easy to catch.

Rather than just regularly checking results for your business on Google, it makes sense to check your name and key staff members’ names as well. Are you 100% sure that overemotional and personal blog you kept in high school isn’t accessible on the net somewhere? What about embarrassing Facebook photos, or personal information associated with an old screen name?

It may not seem like a big deal – but the larger and more successful your company gets, the more you could be a target for your personal details to get out there on the net. It’s best to start thinking about reputation management early in the game, before mistakes happen.

Reputation Monitoring Services

When it comes to social media, everyone’s looking for an automated process. It’s so much easier to send out a variety of posts, scheduling them over time, then feel like you have to be at the computer when important business events happen.

Additionally, it’s also a little painful to consistently search for yourself online, monitor conversations and make sure your reputation is what it should be. It’s very helpful to invest in an automated process that does this for you – letting you know when your brand is mentioned or there’s information out there you should immediately respond to.

Rather than hiring a social media manager, automated tools can help you keep track of your reputation through tracking your social activity. Finding out the best times to post, responding to clients in a timely fashion and getting a general sense of what clients are saying about you is key to healthy reputation management.

Marketing automation is a great way to track this data and make sure you’re on top of your social presence and your reputation. Lead Liaison offers robust solutions to help you automate your social processes and ensure you’re staying vigilant about your online rep. To find out more, talk to us about your social and reputation management solutions today!

Marketing Automation & Reputation Management Go Hand In Hand

Marketing Automation & Reputation Management Go Hand In HandIt’s never fun or easy talking about what will happen to your business if your products or services are panned on the web somewhere – i.e., if your reputation management is on high alert because of a bad review. Let’s take Yelp reviews, for instance. If you’re a fan of the popular US version of Gordon Ramsay’s Kitchen Nightmares, you know how resistant some business owners can be to change.

Ramsay’s latest airings show him confronting “stuck” business owners with negative Yelp ratings. Many owners, rather than taking their customers’ complaints seriously, would rather tell themselves that “not everyone likes the food” rather than changing things they know don’t work about their businesses.

Are You Watching?

Some of us watch programs like these and think, What morons! How can these people not see their own business failings! Truthfully, even a business that’s turning a profit has failings, and reputation management is often a stumbling block for many business owners.

If you’re not watching Google, social media outlets and the news, you might be missing customer complaints. Just one unresolved customer complaint can turn into a reputation management fiasco for a company.  So, given the complexity of your current marketing campaigns and what little time we all have in a day, how can you make sure your reputation is being managed properly?

How Marketing Automation Affects Reputation Management

To succeed in today’s competitive business place – particularly if you’re monitoring your reputation – your marketing message has to be socialized. This means that the core points that make your product compelling should be laid out as part of your social media strategy. This also means you need to be watching your customers.

When you use marketing automation to maintain your brand, you have the ability to pinpoint specific users who spend time on your website. If they’re coming from a bad Yelp review by the droves, you’ll be able to set up an alert that gives you this information immediately. Social signals translate to users spending time on your site. If a customer needs to be taken care of via Facebook or Twitter, you can use socialized marketing automation tools to stay on top of resolving your customers’ complaints.

Consumers are using social media to air their grievances with business. Good reputation management is all about using the tools available to you to connect with customers and solve difficulties – sometimes even before they happen. Marketing automation can help you keep track of specific customers and integrate your marketing efforts in a way that no other marketing concepts can.

To find out more about socialized marketing tools and how reputation management is informed by marketing automation, contact Lead Liaison for a free consultation today!