Reputation management – as a business owner, do you think about it? How often are you scouting your brand on the Internet to see what people are saying about you? If this is something you’re not thinking about, you could be missing valuable opportunities to fix any outstanding customer service issues that are putting you in a bad light.
Sure, you can Google your business – but is that going to tell you everything you need to know? Many customer service complaints are indexable by Google, but things written about your company on social media aren’t always easy to catch.
Rather than just regularly checking results for your business on Google, it makes sense to check your name and key staff members’ names as well. Are you 100% sure that overemotional and personal blog you kept in high school isn’t accessible on the net somewhere? What about embarrassing Facebook photos, or personal information associated with an old screen name?
It may not seem like a big deal – but the larger and more successful your company gets, the more you could be a target for your personal details to get out there on the net. It’s best to start thinking about reputation management early in the game, before mistakes happen.
Reputation Monitoring Services
When it comes to social media, everyone’s looking for an automated process. It’s so much easier to send out a variety of posts, scheduling them over time, then feel like you have to be at the computer when important business events happen.
Additionally, it’s also a little painful to consistently search for yourself online, monitor conversations and make sure your reputation is what it should be. It’s very helpful to invest in an automated process that does this for you – letting you know when your brand is mentioned or there’s information out there you should immediately respond to.
Rather than hiring a social media manager, automated tools can help you keep track of your reputation through tracking your social activity. Finding out the best times to post, responding to clients in a timely fashion and getting a general sense of what clients are saying about you is key to healthy reputation management.
Marketing automation is a great way to track this data and make sure you’re on top of your social presence and your reputation. Lead Liaison offers robust solutions to help you automate your social processes and ensure you’re staying vigilant about your online rep. To find out more, talk to us about your social and reputation management solutions today!