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Facing the Challenge of Content Creation

Content Creation is KingThe demand for intriguing and informative content is constantly rising and it is challenging for most businesses to consistently fill their website, blogs, newsletters, social media networks, and other lead nurturing campaigns with new and exciting content. They need to generate multiple pieces of content per day and every piece must be relevant, informative, and original.

Challenge of Content Creation

Thanks to the current Panda update from Google, content has to be more than just compelling words in an article. Search engine rankings now take into consideration images, videos, and the amount of responses you receive on social media sites. To keep up with the demand of visitors and search-bots, content must come in a variety of different mediums, be interesting enough to inspire Facebook users to “like” and “share” the information with others, educational enough to brand your business as an industry leader, and unique enough to pass copyscape. This is a tall order and incredibly challenging for most businesses.

Here are four effective ways to face the challenge of content creation:

1.      Hire a Content Specialist

There are many different ways to hire someone specifically to handle your content creation. There are online freelance writers who will work from home on a per-basis assignment. You can hire a social media strategist or community manager as a part-time or full-time employee. You can also re-assign existing personnel in your marketing department to focus solely on writing content.

2.      Invest in Marketing Automation

Most professional marketing automation experts will include high-quality content creation in their extensive list of services. A marketing automation company can provide your business with a complete online marketing strategy. It strategically guides leads throughout their entire buying process. Marketing automation software generates leads, captures leads, profiles leads, nurtures leads, and then converts them into customers. Please click here to learn more about how marketing automation can benefit your business.

3.      Reference the Competition

You are not the only one facing the challenge of content creation. All of your competitors are scrambling to post enough content to attract and retain online followers. Check out what other leaders in your industry are posting and see if you can improve on their articles.

4.      Offline Research

Not every great content idea will come from the internet. Newspapers, magazines, and television are all great resources for content creation. You can also ask friends and family that suit your target demographic what type of content they would appreciate.

Content is a necessity of doing business online. If you are facing the challenge of content creation, start by either hiring a content specialist or by investing in marketing automation. If you prefer to face the challenge on your own, you can research content ideas by reviewing your competitor’s content, offline sources like newspapers and television, and by asking people you know personally. Better yet, use Lead Liaison’s content creation solution to help automate your content creation needs.

How Often Should I Blog for My Business?

Blogging for your BusinessWhen people ask questions like, “How often should I blog?” or “Should I blog for my business?” they’re typically expecting a concrete answer. Truly, the amount of blogging you do for your business is based on two critical areas. The first is time constraint – as in, how much you’re able to produce for your company site and on what schedule. The second is a question of metrics. If you aren’t able to examine your website and social media data to determine what people want to see from you, this is the first problem you must fix in order to get your site rankings up. Don’t worry about how much you blog if you don’t have the tools to analyze your traffic.

Analyzing the Metrics

If you’re asking yourself “how often should I blog” without any real indicators of what your audience wants to see, you could be wasting your time. You’ll also want to know what keywords people are typing in to find your website so you can evaluable specific opportunities to move up in the Google rankings for those keywords.

For instance, if you run a data analysis business, your website could be popping up for keywords like “risk data analysis” or “web company data analysis.” If you’re ignoring how people get to your site, you could be glossing over information that will tell you more about your core audience. In this case, not only would be losing a valuable opportunity to determine what your content should be about, you’re also losing the opportunity to market on keywords that reach niche demographics.

For this reason, the first step is figuring out whether or not your audience is niched in a way you might not realize – and analyzing your data is the only way to do that.

How Often Should I Blog?

The next factor is time. You have to be realistic here – if you only have two hours of free time a week and you’d rather spend that time drinking coffee and looking out your office window than blogging, you should ask yourself if you’re realistically going to want to devote that time to blogging.

Is blogging important for your business? Absolutely. It gives you something to share on social media, it gives your audience content to relate to, helping you establish trust. It also gives your site an SEO boost if you’re using your keywords properly.

We all have good intentions when it comes to blogging, but if you’re just not going to get 1-2 blogs a week finished – or even a month –it might be time to bring in some reinforcements. Once your site analysis starts to produce some additional data, take a look at what pages or current blog posts your audience is spending the most time on or sharing the most. You can find all this info in your Lead Liaison metrics dashboard.

If you don’t have any content to track yet, create some random content based on your business offerings and track your site visits, social shares and whatever data feedback you can get. If you already know what direction you’d like to go in and can’t fathom creating at least a weekly blog for your business, it might be time to look into some assistance options.

Lead Liaison developed a sophisticated, streamlined approach to content assistance you won’t find elsewhere. Take a look at our content creation services and stop asking, “How often should I blog?” … we’ll take care of it all for you!

The Art & Skill of Successful Content Creation

The Art & Skill of Successful Content CreationCreating successful content is an art form that requires substantial marketing skills. Not every great writer can execute a content marketing campaign that generates worthwhile results. They need to understand the target audience, the brand’s image, and how to connect the two in a meaningful way.

The Creation of a Lead Profile

Successful content creation starts by identifying lead segments, their characteristics, and their current stage in the buying process. Savvy content creation experts will use marketing automation software to monitor and track the online behavior of potential leads. This information is used to create a lead profile and then segment leads into groups with similar needs. Content creation should be catered to each specific group.

The Creation of Perceived Value

Crafty content writers will focus on the potential consumers’ needs and wants, rather than the product itself. They will use the profile generated by the marketing automation software to determine what the lead is actually looking for from the product.

For example, if you are promoting an alarm company, the content should be directed at ways to keep your family safe. Recommending a reliable alarm company can be one of the points you mention, but it should also suggest other effective security measures. This will give the reader added value and show your sincere expertise and guidance.

The Creation of Buzz-worthy Content

Successful content creation should grab a reader’s interest using only the title. Most people won’t read past the title if it doesn’t resonate with them. The art of content creation involves creating unique and compelling titles that inspire people to keep reading. The title has to offer a solution to their problems or clearly demonstrate expertise on a relevant subject.

The Creation of Lasting Relationships

High-quality content is the most effective way to build real relationships with potential leads. Your followers will begin to count on your blogs and content articles for solutions to their problems. If they believe in your expertise prior to making a purchase, they will be more likely to stay loyal once they are a customer.

Content writing is an art form and a skill. Successful content creation requires constant fine-tuning and training, especially since online marketing strategies are constantly changing. I am always looking for new ways to enhance the power of the content I create and promote for my clients. During my recent research I found this fantastic article on; 88 Content Creation Ideas for Better Business Blog, Posts, Images, or Videos. It will give you even more ideas on how to create successful content.

There should be no doubt that your business needs powerful content to communicate with potential leads. Successful content creation can be achieved by first creating lead profiles and lead segments. That priceless information will then be used to create content that builds lasting relationships by offering value that is customized for each segment. These are the necessary marketing skills of all successful content creators. Making it compelling and inspiring a reaction is what makes it an art form.

How Important is SEO Blogging?

SEO Blogging for B2B MarketersIf you’re not serious about SEO blogging, you could be losing a prime opportunity to compete in your vertical. Google made two significant changes to their algorithm just within the past six months, so it’s definitely time for businesses to check into their own SEO strategy and see how it’s stacking up against those changes. If it’s not stacking up at all, it might be time to rethink things and start developing a strategy.

Taking the Right Steps

SEO blogging is an important way to build keyword leverage, but that won’t do your company any good if you don’t know what keywords you’d like to market with. To find out what keywords are best for your business, consider first putting emphasis on what customers type in to find you. If you don’t know this information, Lead Liaison offers a suite of products that can help you identify those search queries. If you know customers are typing in a certain keyword to get to you, it makes sense to try to best your competitors on those keywords until you have top positioning.

You could also use tools like Google Trends (trends.google.com) and the Google Keyword Planner (attached to your Adwords account, if you have one). These tools will give you an idea of how you’re being found and can serve as a basis for your SEO blogging content.

Once you’ve determined the proper keywords for your business, make sure to put them into your social media profiles as well as any content you’re writing. It’s important to make sure you get as much visibility on those keywords as possible.

SEO Blogging for Your Business

The number one problem many business owners have with content creation is lack of time. If you’re busy running a business, managing a sales team and looking for ways to improve your business, sitting down to write a blog of any length is going to be difficult. This is why it’s beneficial to have an SEO blogging team that can help you.

You should be blogging 1-2 times a week minimum, with relevant blog topics that revolve around your chosen keywords. Keyword frequency without overstuffing, keyword placement and compelling content are important. Many business owners find this placement strategy and even the ability to create content are something they’re not good at. If you’re in this boat, why not get help from a qualified pro?

Lead Liaison is happy to announce the inclusion of content writers who can help with SEO blogging of any length or topic. Our SEO blogging staff members are seasoned pros who can provide quick and easy content of your topical choice right in your Lead Liaison dashboard. Sound too good to be true? Take the Lead Liaison team’s content portal for a spin and save a ton of time and money hiring expensive copywriters or doing your SEO blogging yourself.

Is Press Release Marketing Worth the Investment?

Is Press Release Marketing Worth the Investment?Press release marketing isn’t something that many companies are doing consistently, but it can lead to qualified traffic for your website. If you experience major shifts in your company – from adding a new team lead to releasing a new product –  these are valuable opportunities for content you could use to run any kind of content marketing for your business.

Companies like PR Newswire make press release marketing easy, right? Well, not necessarily. If you don’t have the tools in place to create a great press release, you could actually damage your company’s reputation. Anything piece of content you put out there with your company’s name on it is a reflection of your professionalism and your message. You wouldn’t want that to be compromised due to bad writing or an unclear marketing message.

Is Press Release Marketing Necessary?

There are ample ways to create content that links back to your site. Press release marketing requires the creation of one piece of content, then release on a wire. Paying a wire service to release your content can be relatively inexpensive and easy to do. You’ll also find your press release was posted to a variety of different sites, creating valuable SEO backlinks that can increase your positioning in Google rankings.

It’s likely your release could end up on Google News due to its placement on certain sites. This can bring you more traffic and, again, create a valuable backlink for your company’s website, increasing your SEO positioning.

Should I Do My Own Press Release Marketing?

Creating a press release isn’t always something a company pro should try to take on personally. Press release writing isn’t like creating and submitting an article out in the blogosphere. Press releases require a certain formatting, verbiage that reflects your piece of news is as important as any other news story as well as the use of well-placed, quality keywords and marketing messaging.

It’s important to create a press release that will preserve your professionalism as well as get new users engaged. A press release professional knows how to contract content, subject lines and press release bylines that make your news story seem more compelling – leading to more click through on your article.

If you’re interested in how press release marketing can attract traffic to your website, why not try hiring a pro to write a press release for you? Better yet, take a look at Lead Liaison’s press release marketing services. Content creation services are built right into our marketing automation dashboard, giving you access to over 2000 qualified writers who can place an original, quality press release right in your dashboard. Visit us to find out more today!

Can You Get Content Creation and Marketing Automation Together? Yes!

Get Content Creation and Marketing Automation TogetherIt has long been the cry of B2B marketers (well, “long” is relative in the digital age): “We’ve automated our marketing – but we need CONTENT!” We’ve got your content creation and marketing automation together in one!

Recent statistics support the need for third-party content creation:

  • 71% of Marketers use content marketing for lead generation
  • 82% of B2B Marketers are increasing content production in the next 12 months
  • 93% of B2B Marketers create content from scratch
  • 56% of B2B content is created by corporate marketing
  • 47% of B2B content is created by product marketing
  • 55% of B2B Marketers say their biggest challenge is having the time or bandwidth to create content

Now, consider this:

  • 37% of B2B Marketers use marketing automation for lead generation
  • 36% of B2B Marketers use marketing automation for lead nurturing
  • 39% of B2B Marketers don’t use marketing automation at all

Do those numbers look like there might be a need for marketing automation and content creation combined? Content and automation both drive traffic, conversions, and sales. When combined, they form a potent marketing strategy. Until now there has been no integrated answer for combining content with marketing automation.

We’ve got the answer.

With a few clicks you can order audience-centric content such as blog posts, white papers, press releases, website pages, social posts, and more. Once approved, content can be entered into your automated campaigns easily.

Once you have combined marketing automation and content creation, your corporate and product marketers will have bandwidth to devote to campaign development and execution, among other tasks. Learn more about our groundbreaking new feature.

A disturbing fact: Only 25% of B2B Marketers use content marketing for customer retention. This is unfortunate as it distinguishes a customer from a prospect. Keep in mind: a customer was once a prospect. In today’s multimedia environment, can a company afford to withdraw a customer from its content stream?

Lead Liaison Combines Marketing Automation With Content Creation

Allen, TX (PRWEB) October 22, 2013 – Lead Liaison broke new ground last week when it became the first marketing automation SaaS company to provide Web content creation within an automated marketing platform. The new feature provides access to over 2,000 content developers, allowing marketers to request content then seamlessly deploy that content through the automated marketing platform.

Recent studies have found that, while 91% of B2B marketers are deploying content marketing, 93% create content from scratch. Lead Liaison developed the integration of content and marketing automation to alleviate marketers of having to create content in-house.

Content is ordered through a portal that offers blog posts, newsletters, social posts, white papers, press releases, video scripts, articles, and landing pages. Users can manage current content requests with an expandable view of relevant information about each content type. The interactive system allows users to post comments and revision requests before final acceptance of the content.

The company’s flagship Lead Management Automation™ (LMA) application has expanded over the past 12 months to offer landing page creation, traceable URLs, social posting, and now content development. VP of Corporate Communications Alex Brown explained the company’s commitment to the evolution of its products during a recent conference call with investors.

“We need to compete on innovation. We believe adding content creation capabilities is yet another innovation we’ve developed that will generate revenue. We’ve found that our clients need additional tools to optimize their marketing practices beyond automating tasks so we’ve invested considerably to deliver those tools.”

When requesting content through the system users can designate specific topics, industries, keywords, and references that should be included in each piece. In addition to content requests, LMA users can provide content feedback along and select content authors for future assignments. Users can track progress of content requests using multiple filters as well.

To learn more about this first-to-market innovation, request a 10-minute demonstration of Lead Liaison’s Content Creation solution.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)