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There’s something about email tracking that eludes small businesses – and just knowing the metrics isn’t good enough. Small business owners can often lack a fundamental understanding of how email tracking and email marketing informs their other marketing efforts. Fortunately, marketing automation and other methods can help business owners use small business email tracking to […]
B2B sales teams look for ways to reduce the sales cycle with the goal of faster revenue generation (which, in turn, leads to higher annual payout). The challenge for many salespeople is to manage tasks in an efficient way so more time can be devoted to selling which should be expected to reduce time-to-close. Lead […]
We’ve been frequently asked by our prospects: how does marketing automation/lead management actually increase sales productivity? Here are a few ways your sales team can become more productive through the implementation of an automated lead management platform. Sales agents are more efficient because the best leads are being distributed to the most appropriate salespeople. Lead […]
Conversion optimization is the key to continually improving landing pages. Your landing pages have only one purpose – driving sales. Regardless of whether your landers collect email information, pop up a chat box, inform people about your services or simply brand your product – or all of these things – landing pages are there to […]
Today’s consumers are exceptionally fickle because they know they have an endless supply of online options. If they don’t find the answers they are searching for on one website, they will quickly jump to the next. In fact, most companies that don’t use website visitor tracking software will lose 95% of the visitors who have […]