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IP address tracking is a handy thing to have on your website. Once you have a user’s IP, you can begin the process of tying the visit to more personal information about the user. Knowing how individual users behave on your website can influence your advertising campaigns from top to bottom in a way that […]
Video marketing is a great way to create new and interactive content for your site, leverage your existing audience with a new medium, create new click-through opportunities in a multimedia context and to better rank for SEO. Many small businesses swear off video marketing because they assume there will be extravagant cost to shooting and […]
I was reading this great article titled; Lead Nurturing; Ripening the Right Bananas, which explained how lead nurturing turns unripe leads into loyal consumers. The article was helpful, but I immediately noticed a crucial step in the process that they had left out; lead profiling. Successful lead nurturing begins with thorough lead profiling. Lead Nurturing […]
Businesses nowadays look for cost-effective ways to expand, and yet many don’t know the benefits of promoting on the web. Still, there are good things and bad things about building and managing your brand on the Internet. Your online branding is as important as your physical office. Why? Because prospective clients can find your business […]
The sole purpose of any lead nurturing campaign is to grow the business. It should be focused on building brand authority, establishing expertise, and creating lasting relationships with new and existing consumers. Every lead nurturing campaign should be designed to expand your customer base and help your business develop a loyal following. If you are […]
