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Lead Strategy Lead strategy is, in part, about segmentation – ensuring that the proper messages are sent to your audience in a way that will make them convert. Many businesses find it hard to start identifying sales funnels and developing a lead strategy – in part because the term “conversion” or “conversion point” doesn’t make […]
Mobile Marketing Automation Mobile marketing automation is happening – though mobile marketing and marketing automation are not new concepts, businesses who pay attention to their mobile marketing are finding the information they gather more useful and profitable than ever. If you’re thinking about doing mobile marketing for your business, the first question is, how mobile […]
We know that customers today are armed with more knowledge than ever before. Instead of your sales team being the lead communicator of your product’s details, buyers are getting their expertise via the internet. This means that by the time you reach them, many have already made up their mind and are primed to purchase. […]
Lead Liaison App Cloud Allen, TX (PRWEB) March 10, 2014 – Imagine a marketplace that contains a host of marketing automation modules and apps that could be used to customize your marketing automation software. Need video marketing? It’s there! Want to download Lead Liaison Streamer, a desktop app for real-time website visitor tracking? No problem! The new […]
Looking for a way to simplify your lead nurturing and better manage your leads? Effective lead nurturing starts in one place: organization. Ensure that your sales team knows the method behind the madness of the lead lists upon lead lists. Here is a simplified overview of what to keep in mind. 1. Segment, segment, segment. […]