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Check out some of our most recent blog posts:

How to Use Marketing Automation to Drive Traffic to Your Landing Pages

May 1, 2014/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Are your landing pages optimized to drive sales? Landing page, lead capture page, and lander are all words used to describe the same thing: the gateway to your site. Essentially, your visitors will only take about five seconds to understand the call to action, so the point on your landing page needs to be loud […]

Drip Marketing 101

April 29, 2014/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

Not familiar with drip marketing? Now might be the time to get acquainted. Drip marketing is exactly what you’re probably thinking – it’s a process where you create marketing materials that go out to your customers slowly over time, hopefully converting them to your offering and building a dynamic relationship of trust. All good drip […]

Marketing Segmentation and Personalization for Clients

April 24, 2014/0 Comments/in Best Practices, Lead Management, Revenue Generation Blog/by Lead Liaison

Is marketing segmentation necessary to a successful advertising campaign? Not necessarily. Success is based on generating ROI – bringing in enough revenue to cover your advertising expenses and overhead while retaining a profit. That’s the bottom line for most advertising campaigns –right? Well, not necessarily. If you’re running a successful advertising campaign, return is imminent. […]

How to Keep Tabs on Your Leads

April 22, 2014/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

So you’ve got your marketing automation software in place, but are you utilizing it to optimize lead scoring? Once a lead is qualified by marketing to hop into the sales ring, it is important for the marketing team to transfer all pertinent lead details to sales so that each lead’s score reflects their conversion readiness. […]

Marketing Automation Lite?

April 17, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

Marketing automation isn’t new technology these days – companies both large and small are latching on to the fact that marketing automation can help them differentiate different sales leads to develop strategic marketing techniques for different audiences. Many of us have heard of or been offered marketing automation trials via the largest companies out there. […]