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Reputation management – as a business owner, do you think about it? How often are you scouting your brand on the Internet to see what people are saying about you? If this is something you’re not thinking about, you could be missing valuable opportunities to fix any outstanding customer service issues that are putting you […]
Building a relationship with prospective customers should not be seen as a one-way street, with your brand constantly reaching out—calling, mailing, posting—and hearing nothing in return. Rather, this process is more successfully a bi-directional path with many winding trails. Encouraging customer responsive marketing automation will pave this process of nurturing your leads to their state […]
When is it best for a company’s CEO to get involved with the marketing team’s overall efforts – this is the question marketing automation answers for many organizations. The idea that the CEO of any-sized company turns his or her back to the marketing team’s efforts – taking a “set it and forget it” approach […]
It’s no surprise that marketing automation opens opportunities for managing your leads like never before; but how else can you use the system to benefit your business? A case study by Marketing Sherpa found that utilizing marketing automation can drive more 75% more leads. Even though you’ve got this huge flood of leads, we know […]
Implement successful marketing strategies and make the most of content-driven, scalable automation confidently through understanding your buyer persona. Marketing automation is a useful tool in gathering the analytics you need to build your buyer persona, strategically reach your target audience, and truly understand what they’re looking for. According to an article by Tony Zambito, thought […]