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Did you know you could track email from a 3rd party email service provider, or ESP, and get even more value out of your existing email system? Marketing automation from Lead Liaison will help you track email from MailChimp, Constant Contact, Vertical Response, iContact, ExactTarget, Emma and any other 3rd party email system you can imagine. We’re not […]
What if you could sit back and produce a blog every week with less than 30 seconds of effort? Have you considered outsourced blogs or using an outsourcing service to complement your blog content with authentic, SEO boosting content? Here are some predictable (SALES) benefits: Drive traffic to your site. Blogs/content drives SEO. SEO drives traffic. Thought leadership. Think […]
Small to large businesses are constantly trying to figure out how to market to their target users, often ignoring the visitor profile data that’s in their backend or marketing automation system. The focus of many of our blogs has been to define a target audience right away. Businesses frequently build a target audience profile based on […]
Have you ever thought of using visitor tracking to increase visitor engagement? You can have numerous visitors to your site, but unless you’re doing the right visitor tracking you may be missing some terrific data. It’s best to tempt visitors to dive deeper into the website. Tracking visitor engagement starts with a hit on your […]
People often ask me ‘What should I look for in a visitor tracking solution’? Here are five things to consider when buying visitor tracking that will help you eliminate inadequate providers: Does the program have active or passive visitor tracking capabilities (or both). Active visitor tracking will allow your sales and marketing teams to directly engage high […]