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Check out some of our most recent blog posts:

Marketing Automation: What Defines Top Performers?

March 3, 2015/0 Comments/in Marketing, Revenue Generation Blog/by Lead Liaison

In organizations, job retention in the marketing department remains low. In fact, job tenures in a typical marketing department are as little as three years and it’s one role that is under constant analysis and assessment. When performance wanes, marketers can expect to have to answer big questions and fight for their jobs. Successful marketers […]

The Future of Marketing Automation

February 24, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

To understand the future of marketing automation, you must understand the importance of the technology and how it can make your marketing process more powerful and efficient. Your competitors have probably already added marketing automation to their business repertoire or they’re evaluating the software for future use. If you haven’t taken steps to look into […]

The Cost of Marketing Automation

February 17, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

Being ready to take the plunge into marketing automation means that you have many questions – and perhaps none is as important as what it will cost. After all, the cost of marketing automation will have to be low enough to convince shareholders to take the leap but high enough that your company is getting the […]

Create Marketing Customers Love

February 3, 2015/0 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

If implemented correctly, marketing automation provides the framework of sending customers and prospects messages that resonate with their specific needs and wants. Ultimately, marketing automation is the tool you will use to drive customers to your website and products. It will keep your customers happy, informed, and connected – and provide you with real-time analytics […]

Marketing Automation Software Competitive Analysis Report – Lead Liaison and University of Dallas

January 22, 2015/0 Comments/in Industry, Industry Reports, Revenue Generation Blog/by Lead Liaison

University of Dallas and Lead Liaison Provide Marketing Automation Competitive Analysis Report The marketing automation software market size was approximately $750M in sales revenue last year (2013), which represents an astounding growth of 50% year over year for the past several years. By the end of 2014, the market is expected to grow to $1.2B, […]