University of Dallas and Lead Liaison Provide Marketing Automation Competitive Analysis Report
The marketing automation software market size was approximately $750M in sales revenue last year (2013), which represents an astounding growth of 50% year over year for the past several years. By the end of 2014, the market is expected to grow to $1.2B, 60% year over year. According to IDC, marketing automation will be growing faster than any other CRM segment over the next three years. Gartner finds marketing automation will lead CRM application segment growth with a 10.7% compound annual growth (CAGR) through 2016, reaching a total market value of $4.6B.
A research study performed by the University of Dallas, Satish & Yasmin Gupta College of Business, called the Marketing Automation Software Competitive Analysis Report, revealed that smaller marketing automation providers offer the same amount of features to small to medium sized businesses as larger competitors. Their offerings prove to be advantageous to small companies looking to save money and increase reach to potential leads.
The study compares four companies, Act-On, SharpSpring, eTrigue and Lead Liaison. The companies were chosen because they specialize in offering marketing automation solutions to small to medium sized businesses. Standard offerings for marketing automation software include email, social media, search engine optimization, blogging tools and CRM integration. Act-On is considered a leader in the market by its competitors as they offer a full package for automation software and have been used by departments in larger organizations. The study found that Lead Liaison, a marketing automation upstart in Allen, TX, offers almost all the same capabilities as the leaders in the market and provides distinct advantages to small to mid sized businesses. A rich and easy to use interface, comprehensive lead qualification, and a multi-channel communication engine that sends email, text messages, direct mail and other physical marketing items standout as superior capabilities. The research study also revealed unique services tailored for small businesses, such as content creation, where Lead Liaison offers businesses a portal to generate marketing and leadership content for SEO purposes – necessary for small business with resource constraints. Act-On and Lead Liaison offer flexible payment plans including an offering on a monthly basis. This provides small companies with tight budgets the flexibility to manage cash flow and reduced risk by knowing they don’t have to commit to a contract for several years. These platforms are valuable to the small to mid sized market as they help attract customers and increase sales and awareness.
The research study also offers guidance on what small businesses should consider before choosing a marketing automation solution. Some areas of consideration are; update your CRM data, dedicate time for training, develop a sales and marketing process, develop content to provide to customers and prospects, and understand how others have implemented marketing automation. Please feel free to download the report published on 1/21/2015.
About Lead Liaison:
Learn more about Lead Liaison’s solution for marketing automation for universities and education providers. Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automation.
About University of Dallas:
The University of Dallas is a co-educational, Catholic university founded in 1956. Our students are enrolled in undergraduate, graduate and continuing education programs through the Constantin College of Liberal Arts, the Satish & Yasmin Gupta College of Business, the Braniff Graduate School of Liberal Arts, the School of Ministry and the Center for Professional Development. The University of Dallas has its main campus in Irving, Texas, and an international campus near Rome, Italy.
The main campus, in Irving, is only minutes from downtown Dallas in a city of 200,000 residents. The campus is an oasis of nature in the center of Metroplex, on 225 rolling acres that overlook both the Las Colinas Urban Center and the skyscrapers of Dallas. The University of Dallas is about 10 miles from the Dallas-Fort Worth International Airport.
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