Marketing automation is one of the most important new technologies to influence modern marketing in recent years, and if your company has already adopted it, then you are already ahead of the competition. However, marketing automation is a system with a lot of different tools, and if one tool is used incorrectly, it can be […]

It can be disappointing when a lead officially moves over to the lost pile. Considering how the internet and marketing automation has increased sales and marketing teams’ ability to quickly acquire large amounts of new leads, it can be tempting to simply forget about lost leads and move on to the next set. However, those […]