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Okay, so you know that website visitor tracking is important, but what exactly can you do with it? You might be surprised to find that visitor tracking can provide you with a wealth of information. When most people think of visitor tracking, they think of tracking the number of pageviews their website receives. While it […]
You’ve probably heard of website visitor tracking, but how does it work? We explain how visitor tracking works and disclose the details of how companies are able to identify people and businesses that visit your website. Website visitor tracking works by placing a small snippet of JavaScript code onto your website, usually in the footer. The […]
In the next series of posts, we’ll be talking about website visitor tracking. The topics we’ll cover will span the following: Uncovering lost opportunities with website visitor tracking Getting the most from website visitor tracking Going beyond page views and gaining insight into online activity Actionable data from tracking visitors Understanding when to follow up, […]
Okay, so you put a chunk of code on your website that spits out a list of IPs and companies visiting your website. Yeah, what next? You’ve got to put that information to good use, and make it actionable, able to work for you. Let’s take a moment to really understand the benefits of website visitor […]
According to recent reports, marketing automation is not going away anytime soon. In fact, it is poised to continue growing bigger well into the future. The key to expanding usage; however, appears to be marketers becoming more comfortable with the concept of marketing automation. A study conducted by Ascend2 found that less than 25 percent […]