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While marketing automation might seem a bit mechanical and cold, there are steps that can be taken to make it less robotic. The marketers who tend to make the most of marketing automation are those who take the time to understand their audience, and who customize their content to meet the expectations of that audience. […]
Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content […]
With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. This means not only a customer that will offer a consistent source of revenue, but who will also provide valuable recommendations to help in […]
While marketing automation has become an increasingly popular approach for generating quality leads and driving them through the sales funnel efficiently, it’s not uncommon for marketers to make mistakes in implementing marketing automation tools. The power of marketing automation cannot be denied, but it also is not a magic solution that will resolve all marketing […]
As important as planning is to the success of marketing automation, it’s also important not to drop the ball after a marketing automation campaign is implemented. Unfortunately, marketers often tend to struggle with the next step after implementing marketing automation. Most often, these areas include starting small, sourcing quality content, and implementing steps for passing […]