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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

July 12, 2016/0 Comments/in Buzzwords in Marketing Automation, Revenue Generation Blog/by Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. The calculation of […]

Buzzwords in Marketing Automation: Database Segmentation

July 6, 2016/0 Comments/in Best Practices, Buzzwords in Marketing Automation, Lead Scoring, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Database Segmentation: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Many small businesses use tracking services to find information about their prospects or leads, be it contact information, age and gender, or even things like their buying behavior. Database segmentation refers to the organization of that data in […]

Reflections on Marketing Automation in 2016

July 5, 2016/0 Comments/in Industry, Marketing, Marketing Automation, Revenue Generation Blog/by Lead Liaison

We live in a time of extraordinary change. Marketing has come a long way in a small amount of time. And the industry is just continuing to refine itself! To be able to entirely appreciate the current state of marketing automation, it’s best to briefly acknowledge where it has been. Marketing automation first came into […]

Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace

July 5, 2016/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Lead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions. Lead Liaison, a leader in sales and marketing automation software to the mid-market, announced an enhancement to its integration with Salesforce, now available on the Salesforce AppExchange, providing more opportunities for B2C companies and educational institutions to use automation […]

What to Include in Handwritten Sales Follow-up Letters

June 30, 2016/0 Comments/in Best Practices, Revenue Generation Blog, Sales/by Lead Liaison

Effective Sales Follow-Up You have a prospect on the line, and now you just have to reel him or her in. Once you get him or her to shore, you’ll have money in your pocket and the admiration of your co-workers. While you could pick up the phone and beg the prospect to take the […]

Check out some of our most recent blog posts:

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Buzzwords in Marketing Automation: Database Segmentation

Reflections on Marketing Automation in 2016

Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace

What to Include in Handwritten Sales Follow-up Letters

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