Sign up to receive exclusive access to expert tips & tricks, insightful content, and other valuable resources – right to your email!
If you want to be a social media mastermind, the first thing you have to master is when to post to social media. Otherwise, you won’t get the engagement that you need to succeed. Fortunately, you just need to follow some posting tips, and people will not only see your posts but also engage with […]
Are you wondering how to prepare your business for a marketing automation tool? Marketing automation lets you automate various processes, but before you can enjoy the benefits, you need to prepare your business for the software. Otherwise, you won’t be able to use the various features. If you take the time to prepare your website […]
In order for marketing automation to be successful, you need to understand the quality of your leads. Leads are evaluated based on their readiness to buy, with cold leads requiring a lot of nurturing and hot leads ready to take their credit cards out and buy. Lead scoring is an effective way to identify hot leads, […]
Landing Pages: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. So we should start there. Converting […]
ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform. World’s Easiest to Use Web Form Builder Great marketing automation companies are superb listeners. One attribute that Lead Liaison is known for is the attention they give to what users […]
