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Did you know that 52.5 percent of postcards are read by recipients? With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world. In fact, businesses in all niches are using postcards these days. Business-to-business (B2B) companies as well as business-to-consumer (B2C) companies realize the power of […]
This is the third installment in the series How to Run a Webinar. You’ve gotten your data ready. The next step is to subscribe to a webinar service. But, which one? Choosing a Webinar Service There are a few key things to look for when choosing your webinar service. Obviously, it needs to be web-based. But also […]
This is the second installment in the series How to Run a Webinar. You’ve determined that you are definitely ready to run a webinar. The next step is to get your data ready. Albeit tedious, this is an important step to keeping things running smoothly. Make sure you have a good database to start It’s important […]
Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation You can’t spend any time studying online marketing without reading the term “search engine optimization.” Still, you might be a little fuzzy about what this term […]
This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for […]