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Check out some of our most recent blog posts:

How to Run a Webinar: Pre-Webinar Bonding & Follow-Up

January 18, 2017/0 Comments/in Revenue Generation Blog, The Marketing Guru/by Lead Liaison

This is the eight installment in the series How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. The next step is to get comfortable with pre-webinar bonding and follow-up. Pre Webinar Bonding If possible, create further short pieces of content that cover any possible […]

Buzzwords in Marketing Automation: Account-Based Marketing

January 10, 2017/0 Comments/in Buzzwords in Marketing Automation, Revenue Generation Blog/by Lead Liaison

Account-based Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. If you’ve spent any time in the marketing world, you have likely heard people throw around this common phrase. But, what is account-based marketing? In conversations, you might have nodded your head and acted like you […]

Breaking the Lead Gen Stereotypes

January 5, 2017/0 Comments/in Guest Blogs, Revenue Generation Blog/by Lead Liaison

Did you know that the success rate of getting an initial appointment through cold calling is about 1-3%? Whereas, when the same call is made through a referral, the success rate shoots up to 40%. [1] Luck plays a role in business success, but you can’t leave the health of your sales pipeline to chance. […]

What Does a Marketing Automation Platform Cost?

December 27, 2016/0 Comments/in Revenue Generation Blog/by Lead Liaison

Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. If your organization is considering the implementation of marketing automation in the near future, you might wish to know how much of a budget you should set aside before beginning a search […]

How to Run a Webinar: Building a Compelling Landing Page and Thank You Page

December 20, 2016/0 Comments/in Revenue Generation Blog, The Marketing Guru/by Lead Liaison

This is the seventh installment in the series How to Run a Webinar. In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page Your marketing automation system should have some great tools in place to […]