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Lead Nurturing is dying quickly, and marketers are to blame. People are overwhelmed by massive amounts of email; and even your biggest fans are starting to see “educational” materials as being spam. If I want to learn, I tend to go to a podcast, blog, or specific website for information. Information has lost its value in […]
Marketing teams utilize online marketing activities to directly impact lead generation. It is no secret that leveraging data from various marketing channels provides companies with the ability to determine ROI and increase sales. Because of the nature of this relationship, a company’s marketing team and sales team should be closely aligned in order to close […]
The only good newsletter that I ever received was in 2008. I’m not kidding. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game. I won, […]
We’ve talked about the 5 ways that marketing teams can benefit from Microsoft Dynamics CRM and Marketing Automation integration here. Today, we want to take a look at how sales can benefit from that same integration. Let’s face it: time is not the sales person’s friend. I’ve seen far too many talented people fail in […]
What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation. Sales reps have always had their system of record, a CRM. A CRM is a common repository, a place to […]
