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Why choose marketing automation for small business? If you’re a micro-sized business (< $5M in revenue) or a small business (< $20M in revenue) then there’s less than one percent (1%) chance you’re using marketing automation technology to help grow your small business. Interestingly, when comparing penetration rates of marketing automation (reference our write-up on […]
Marketing campaign messaging is important, but it’s more important to think about who you’re messaging to. When building a campaign, it doesn’t make sense to make a one-size fits all message. Sales and marketing people need to tailor messaging around the recipient. Similar to giving a presentation, before you present you’ve got to know your […]
Have you ever wondered how to build a database profile? If you haven’t, it’s time you start thinking about it. Database profiling creates individual, sub-segmented databases to target marketing efforts and personalize messaging. Dust off the cobwebs and consider tapping into your most prized resource, your database, vs. buying lists and using common “spray-and-prey” marketing […]
What is lead scoring? Lead scoring is the process of using technology to automatically qualify leads for sales. Many organizations are flooded with inquiries and/or have a large database of contacts collected over time. Lead scoring helps businesses filter through inquiries and contacts and start prioritizing leads for sales. What is lead scoring similar too? […]
When businesses automatically track web form submissions they get crucial insight into prospects interests. Three types of web form tracking are possible; we’ll cover each type in the details to follow. Regardless of type, we recommended web form submissions are tracked and matched with a prospects profile to provide sales with valuable insight on key […]