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Making a business case to your management team for Revenue Generation Software is not difficult to do as long as you’ve got the right information in hand. When presenting your business case we suggest sticking to the following outline: 1. Highlight Problem Areas 2. Show ROI 3. Advocate new marketing strategies Keep your justification brief […]
In an article last week by Mark Wicka on the B2B Lead Blog he talks about the challenges of prioritizing a company’s database. Mark describes how his company used an “opportunity grade” to create a snapshot of a prospect and prioritize the lead for sales. “When you have a database of thousands upon thousands of […]
Millions of marketing teams struggle finding the right strategy to market their solutions. Marketing tools help marketers do their job more effectively and efficiently; however, finding the right set of strategic marketing tools can be a bear. Fortunately, we’ve compiled a list of strategic marketing tools for you and encourage you to help us build […]
One of our founders recently bought a Buick Enclave. Most of the folks on our team are not car experts. Needless to say, we knew little about Buick Enclaves. When we heard she bought a Buick, we thought – “that’s an old man’s car”. Buick Regal, Roadmaster, Park Avenue, LeSabre – the list of old […]
Scott Brinker, a marketing technologist and author of the chiefmartec.com blog, recently posted an article on Why marketers should learn how to program. We couldn’t disagree more with several of Scott’s thought-provoking concepts. Do not complicate marketing – simplify it. Technology changes marketing – without question. Social media, blogs, online surveys, email marketing, YouTube are […]