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Check out some of our most recent blog posts:

B2B Lead Closure Through Linear Drip Campaigns

November 5, 2012/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

Businesses who’ve mastered the artistic approach of growing their B2B sales bases know that conventional outbound marketing campaigns are perhaps growing cold, stagnant and simply worn down. Many leads which are collected from conventional drip campaigns aren’t actively buying since the individual lead either was collected amiss, or wasn’t thoroughly nurtured as it should’ve been. […]

The Wrong Way to Nurture Leads

November 2, 2012/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

Lead nurturing is only effective if it is done with a leads best interests in mind. A company cannot persuade a potential lead if they do not understand the prospect’s interests and their specific needs. They also cannot secure leads if they fall through the crack or leak out of the sales funnel. A lost […]

Modern Day Marketing Acronyms 101

November 1, 2012/0 Comments/in Revenue Generation Blog/by Lead Liaison

I was shopping with my wife recently in a home furnishing store. While my wife was thumbing through every item in the store I had my head buried in my new iPhone 5 pretending like I was listening; however, a catchy poster caught the corner of my eye. It was eye-chart on acronyms – Acronym […]

A Small Businesses Make-Over Using Marketing Automation

October 31, 2012/0 Comments/in Revenue Generation Blog/by Lead Liaison

Small businesses make-over using marketing automation. Staying in touch with leads and nurturing them through the sales process is a realistic challenge many organizations face. It’s vitally important businesses convert leads into paying customers. Small or new businesses face overwhelming challenges from existing competitors when reaching out to customers; such as getting their attention, finding […]

Why Lead Nurturing is Essential to Sales

October 30, 2012/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

Not all leads are created equal. Some are one-off sales who buy as a result of direct response marketing. Others research available options and select their choice. And there are some that require a little hand-holding in order to get them to buy. Lead nurturing provides a way to cultivate those buyers into sales-ready prospects. […]