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Lead nurturing can be accomplished through several channels: phone, direct mail, social media, and email. According to the Pew Internet and American Life Project, nearly 60% of Internet users check email daily, so a winning email drip campaign is a logical choice for lead nurturing. Studies show it takes an average of 3 to 30 […]
For those who desire cutting-edge sales techniques for turning warm leads into constant streams of B2B sales traffic, current Web 2.0 technologies and normal sales stratagems collide head first into lead proliferation principles using Sales 2.0. This incredible art of social selling and collaboration opportunity, which every marketing professional has been seeking for years, has […]
Have you ever wondered what lead nurturing for B2B marketing is? A successful company expects to have hundreds, even thousands, of visitors on their website each day. If companies setup effective promotional offers, catchy call to actions and dynamic landing pages then there are opportunities to convert approximately 3% of these visitors into known leads […]
There are several lead nurturing best practices and stages to be aware of. Absence of effective lead nurturing practices results in the loss of 79% of generated sales leads according to a research by MarketingSherpa. Lead nurturing has emerged as a key concern for organizations as today’s B2B buyers prefer to educate themselves about a […]
Do you know why BANT is important for lead nurturing? In order to have success at lead nurturing, companies sometimes include a BANT score within their lead scoring system. Those companies that do not include a BANT score are missing a critical component to having a successful lead nurturing system. Throughout the history of sales, leads […]