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Yesterday we posted Part 1 of Data Strategies for B2B Lead Nurturing Campaigns in 2013. Today, we’ll continue sharing our thoughts on how companies can improve their B2B lead nurturing strategies for 2013 with Part 2 of Data Strategies for B2B Lead Nurturing Campaigns in 2013. Expand Although your business has needs in one particular niche, […]
Data strategies for B2B lead nurturing campaigns, Part 1. Businesses have enjoyed immeasurable success in digitally targeted marketing campaigns up through 2012, especially with social media giants Pinterest and Facebook offering exciting platforms for targeting audiences, and YouTube innovating In-Video marketing campaigns to draw attention to niche video watchers. Investments in mobile applications have grown […]
In our last post we shared Part 1 of our 5 Tips to Revitalize Your Lead Nurturing Campaign series. We talked about monitoring your list and testing inactive subscribers. Today, we’ll finish up the series with the final 3 tips. Use Clear and Informative Subject Lines & Sender Info Your ability to attract interest is […]
If you’re doing lead nurturing, you’ll want to consider 5 tips to revitalize your lead nurturing campaigns. Today, we’ll give you a couple tips and in our next post we’ll follow up with the final 3 tips. As with most marketing activities, lead nurturing can go stale if your campaign is not well managed. Even […]
Inbound marketing is essential to the lead nurturing process. World class organizations know how to turn inbound marketing into lead nurturing. Channels such as PPC, SEO and SMM provide ways to get exposure, but it’s what you do with the leads that come as a result of inbound marketing that makes the difference between creating […]