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Is your B-to-B enterprise challenged to uncover ways to improve sales because of stiff competition? If so, here are 8 ways to improve sales productivity with lead management automation. Often, the solution is how well leads are managed from the point of acquisition to the point they are handed to your sales team. The way […]
One of the primary ways you can understand who’s visiting your website is by having website visitor identification in place. You already know that Google Analytics and Google Adwords give you tracking and conversion codes that help you determine how visitors are using your site – but is that really all there is to it? […]
Want to know a great way to make your marketing automation platform more effective? Align your marketing and sales departments with a service level agreement. But what should you include in your service level agreement? Here are 9 points to consider in your marketing and sales service level agreement. The key to drafting any agreement […]
Allen, TX (PRWEB) June 15, 2013 – Lead Liaison, an emerging innovator in the marketing automation space, has improved its flagship Lead Management Automation platform by optimizing its lead distribution capabilities. The company announced in May a roll out of the enhanced lead distribution functionality, as well several automation improvements, improved analytics, and deeper integration […]
Website visitor tracking is quite popular right now, but what can it really tell you? There are potential leads surfing across your site daily. They are clicking on articles, hopping from page to page, and investigating what your company has to offer. Website visitor tracking shows exactly who is on a site, how they got […]