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Database segmentation can have a significant impact on your email campaign effectiveness. The relevancy of your messaging and offers is critical to generating opens and – more importantly – sales. Lead Liaison’s database segmentation tools provide parameters that allow you to create email distribution lists that target lead attributes, buying status, behavioral identifiers, and trigger […]
Looking for lead nurturing help? Here are ten ideas you can use to boost your email drip campaigns. Create a story Develop a storyline that is relevant to your solution(s), such as the life and times of your typical customer. Make sure the content is well-written and constructed like an old movie serials about crime […]
Doing small business marketing isn’t easy, and for businesses on a budget it might never seem like the right time to invest in marketing automation tools. The truth is, a user-friendly and fully managed automated marketing platform can make a huge difference in the way small businesses operate from top to bottom. Small Business Marketing […]
While researching the latest lead nurturing techniques, I came across an informative article on B2B Content Marketing for Lead Nurturing and Retention by Caroline Watts. It discusses the impressive ways content can be used to convert more B2B customers, which inspired my own take on the subject matter. I have always stressed how important quality […]
Forrester Research is telling B2B to go social. They released its results of the company’s most recent Technographics® survey, one which polled 382 North American and European decision-makers at companies with 100 or more employees. Forrester’s report uncovered some incredibly high social media usage statistics. The study revealed that 100% – yes 100% – of respondents […]