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266 search results for: visitor tracking

143

Lead Liaison Launches Google AdWords Connector

ALLEN, TX Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. But that’s the extent of what Google can provide. What marketers really need is a powerhouse that communicates between AdWords and their CRM, […]

145

Offline Marketing: Build, Send, and Track Postcards with Lead Liaison Multi-channel Marketing

ALLEN, TX  It’s a match made in heaven. The marketing automation powerhouse Lead Liaison has partnered with Lob, a company that is aggressively building a suite of APIs that allow businesses to build applications within their own software for offline marketing tools. Together, they have created an integration that allows marketers to build, send, and track postcards within Lead Liaison’s […]

146

Lead Liaison Gives Customers Exactly What They Need

While it might be news to some, Lead Liaison’s clients already know that their marketing automation solution is tailored to fit their specific needs. With innovative minds, a core team who listens to their clients’ wishes, and an ultra-responsive support staff, it’s no surprise that each new release is full of enhancements that really matter. […]

147

Reach More Customers with Postcard Marketing

Did you know that 52.5 percent of postcards are read by recipients? With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world. In fact, businesses in all niches are using postcards these days. Business-to-business (B2B) companies as well as business-to-consumer (B2C) companies realize the power of […]

148

Lead Liaison Integrates with Pipedrive

When two great forces come together, the results can be powerful. That’s what has happened here. The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. Founded in 2010, Pipedrive proves themselves time and time again, winning awards like  “Best Enterprise SaaS B2B in 2015”. With over 30,000 customers, […]

150

Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. Many marketers run their PPC ads […]