From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more people into the purchase funnel and get more sales. Fortunately, it is relatively simple to boost your CTR.
Test Your CTAs
You should insert a call-to-action (CTA) each time you want someone to click on your website or in an email. Don’t choose just one CTA and reuse it. Instead, split test all of your CTAs to find out which ones work best. This will provide important insight into what your audience wants. Then, customize your CTAs for your audience (you could even utilize your database segmentations here!). Once you put the best CTAs in front of your audience, your CTR will get a huge boost.
Use Personalized Content
General content simply doesn’t convert as well as personalized content does. Use software that collects information about visitors and then personalizes the experience based on that information. From using the person’s name to providing relevant content, there are tons of ways to personalize people’s experiences. The better you are at this, the more your CTR will grow. Marketing automation can help you automate this personalization process!
Entice Your Readers
It is easy to increase your CTR and push people through the purchase funnel by providing some great offers. A free whitepaper or a free trial can go a long way in increasing your CTR. It is a good idea to test and personalize offers for your users. This puts the best offers in front of all of your visitors. When people click on an offer, have them give up some personal information so you can continue to customize the experience. Then, you can use the newly acquired information to increase your CTR even more.
If you can increase your CTR, you can grow your business. Use these tips to get people to click on your links and offers. The more clicks you get, the easier it will be to grow your business.
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