How To Increase Your Click-Through Rate

CTRFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more people into the purchase funnel and get more sales. Fortunately, it is relatively simple to boost your CTR.

Test Your CTAs

You should insert a call-to-action (CTA) each time you want someone to click on your website or in an email. Don’t choose just one CTA and reuse it. Instead, split test all of your CTAs to find out which ones work best. This will provide important insight into what your audience wants. Then, customize your CTAs for your audience (you could even utilize your database segmentations here!). Once you put the best CTAs in front of your audience, your CTR will get a huge boost.

Use Personalized Content

General content simply doesn’t convert as well as personalized content does. Use software that collects information about visitors and then personalizes the experience based on that information. From using the person’s name to providing relevant content, there are tons of ways to personalize people’s experiences. The better you are at this, the more your CTR will grow. Marketing automation can help you automate this personalization process!

Entice Your Readers

It is easy to increase your CTR and push people through the purchase funnel by providing some great offers. A free whitepaper or a free trial can go a long way in increasing your CTR. It is a good idea to test and personalize offers for your users. This puts the best offers in front of all of your visitors. When people click on an offer, have them give up some personal information so you can continue to customize the experience. Then, you can use the newly acquired information to increase your CTR even more.

If you can increase your CTR, you can grow your business. Use these tips to get people to click on your links and offers. The more clicks you get, the easier it will be to grow your business.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation.

Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. It calculates the number of clicks that your link receives divided by the number of times your link is shown,  formatted as a percentage.

clickthrough rateA Quantifiable Number

These days, it’s hard to measure the emotional reaction to a piece of virtual content. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. A high CTR says that people want to know more. A low CTR indicates that your ad might need some improvement, or possibly that your call to action was not relevant enough.


Another way to measure interest in your content, particularly sales emails, would be with a tracking plugin. This allows you to observe the clickthrough. Lead Liaison has a Google Mail plugin called Send & Track, which allows senders to track 1:1 emails by reporting if and when the recipient opened a link within the message. What’s more, when a recipient clicks on the link within your email, Lead Liaison’s ProspectVision™ is then able to connect that person to all of their actions within your website.

The key is to find out what’s working and what’s not. Paying attention to this information will help justify resources spent, and will make you more prepared to make content decisions going forward.