Sales Prospecting Manual

Sales Prospecting Manual: The Secret to B2B Sales

To download the Sales Prospecting Manual: The Secret to B2B Sales white paper .pdf, click here. Overview This manual is a step-by-step guide to sales prospecting. The manual was curated through real-life experience with the sales team at Lead Liaison. By following this manual your B2B sales team should expect to have a smooth-running, well-oiled […]

Lead Liaison Press Release

Lead Liaison Announces Attendance at EXHIBITORLIVE 2019

Dallas, Texas – Sales and marketing solutions provider Lead Liaison will be exhibiting at the 2019 EXHIBITORLIVE conference in Las Vegas, Nevada. The global leader in event lead management will be showcasing their solution, GoExhibit!, and how it manages event leads from capture to close. This three-day event will be held on February 25-27, 2019 at […]

How to Find Email Addresses

How to Find Email Addresses

Research Study on How to Find Email Addresses If you’re in B2B sales then it’s important to know how to find email addresses. Lead Liaison did a study on 100 people to see if we could find their email address. We already had their correct email addresses (in other words, we knew the answer); but, […]

How to Create Lead Nurturing Content That Actually Works

Content marketing has a strategy problem. Research from the Content Marketing Institute found that only 41% of content marketers always or frequently produce assets related to specific points in the buyer’s journey. This stat is startling because it means nearly 60% of content is produced with only vague regard for where it fits in the buyer’s journey. […]

Enhancement Roundup – Q4 2018

The last quarter of 2018 was big for event lead management. We also snuck in an incredible update to our landing page builder. Read below to learn about all of the enhancements we released this last quarter. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. […]

Lead Liaison Press Release

Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!™

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, in October of 2017. They have rapidly become the global leader in event lead management. Today, they announce the next iteration of their solution, GoExhibit!™, which includes advances in customization, event creation workflow, enterprise-level ROI reporting, registration, check-in, upcoming Windows support, and […]

Lead Liaison Press Release

Lead Liaison and Avery to Complement Event Lead Capture Solution

Dallas, Texas – Lead Liaison announces a relationship with Avery, the leading manufacturer of labels and badges. Known for their enterprise marketing and sales software, Lead Liaison is answering a significant need in the trade show industry as it relates to fully-integrated lead capture. The company launched an event lead management solution earlier this year, called […]

21 Questions to Ask Your Event Lead Management Vendor Before Making a Purchase

To download the PDF of this resource, click here.  To access our Event Lead Management Kit, which includes this resource, click here.  According to Forrester, marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be […]

How to Plan for a Successful Automation Strategy

How to plan for marketing automation with a “TOPS” approach? Team, Objectives, Personas, Scenarios Planning a successful automation strategy shouldn’t be done in a vacuum. It should be methodically planned out and executed only after your plan is created. But how do you start a plan? We came up with an easy acronym to help […]

Lead Liaison Press Release

Sales and Marketing Automation Solutions Provider Lead Liaison Celebrates Major Milestone

Dallas, TX – Lead Liaison officially opened for business in November 2013 with a clear vision: to help companies drive revenue by scaling sales and marketing. They made a splash with the introduction of a website visitor tracking solution. A few short months later, a fully integrated marketing automation solution was launched. Over the years, […]

event lead management

Creative Uses for Lead Capture

Download the PDF here! To access our Event Lead Management Kit, which includes this resource, click here.  Businesses can use Lead Liaison’s GoExhibit!™ in many ways – it’s not just for trade shows! GoExhibit!™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead […]

9 Trade Show Booth Design Ideas to Delight Visitors [Infographic]

Social media may have transformed the way that brands and customers engage with one another, but trade shows persist as a cornerstone of face-to-face marketing. And precisely because so much brand interaction has been digitalized, the potential for trade shows to create a meaningful and memorable brand experience has only become greater.  One of the […]

5 Creative Ways to Generate Leads You’ve Probably Never Tried Before

When your company needs to generate leads, your goals should be to find creative methods that allow you to communicate and network better with other businesses as well as untapped customers and, simultaneously, establish yourself and your company as an authority figure. You need to cut through the noise and get in front of people. When […]

40 Event Marketing Statistics

Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here.  Business is changing at the speed of light. As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations […]

Creative Strategies for Your Next Trade Show or Marketing Event

Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here.  Looking for creative strategies to use at your next trade show or marketing event? Look no further! We’ve gathered lots of ideas that can help you before, during, and after an event. Before an […]