Many businesses are able to generate leads and inquiries but have no way to automatically distribute leads to sales in a systematic manner. Companies make huge investments to generate leads from the internet, which warrants responses at internet-like speeds. An interesting article from Harvard Business Review highlighted the benefit of responding to leads quickly in a study of 2,241 U.S. firms. According to the report:
– James B. Oldroyd, Kristina McElheran, and David Elkington / Harvard Business Review
The article suggests three root causes of slow lead follow up:
Three Root Causes of Slow Lead Follow Up
1. Retrieving leads from CRM systems’ databases at one time throughout the day vs. continuously, in real-time, without a way to automatically distribute leads to sales
2. sales teams are focused on generating their own leads rather than reacting quickly to customer’s online behavior and inquiries, and
3. rules for distributing leads among based on geography and “fairness.”
Lead Liaison’s software platform solves the aforementioned issues with a simple solution that can automatically distribute leads to sales. Here’s a short summary of how we help our clients quickly respond to high priority leads:
Use Technology and Alerts to Automatically Distribute Leads to Sales
• Qualify leads using various lead qualification metrics including common buy signals, lead score and a measure of the prospect’s total activity.
• Distribute leads in real-time based on sophisticated lead distribution rules based on region, company name, number of employees and annual revenue. Distribute leads in round-robin or directly to a sales person and add leads to a “hopper” (a queue) if no rules match.
• Send real-time email and text message alerts to sales to urge response.
• In depth lead tracking and lead capture solutions to build complete profiles of visitor’s online behavior, a key indicator of a prospect’s interests.
What advantages or disadvantages do you see by automatically distributing leads to sales?
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