Mobile marketing isn’t just about running ads in popular apps. It’s about tailoring your ads across the board to a mobile user experience. The way people use their mobile phones to access data has changed drastically over the last few years. If you’re not on board with those changes and tracking your mobile user data […]
It’s no secret: a well-oiled organization understands the necessity of inter-department collaboration and productive communication. In order to boost lead generation, keep leads nurtured and happy, and gain return customers, you must have a successful sales and marketing collaboration plan in place. Maintaining a healthy communication internally should translate to developing a strong engagement with […]
Lead Liaison has announced a simplified version of their user interface giving businesses a “Google Apps-like” experience when setting up marketing automation assets and strategies Lead Liaison, a software as a service company that helps businesses improve efficiency in sales and marketing operations, announced today a major improvement in user experience with a redesigned user […]
Lead Liaison introduces a powerful, yet easy to use marketing automation for agencies solution with frictionless go-to-market options. Lead Liaison has released an enhancement to its marketing automation solution for agencies. Marketing agencies of all sizes can now boost their digital service offerings with a professional-grade marketing automation platform at the core of their business at affordable […]
Consumers aren’t just looking for you to hold their hand throughout the transaction process – they are looking for consumer engagement, the core concept in making trusted transactions happen for your business. Keeping consumers engaged is all about providing them with an experience that they can find informative and trustworthy. That experience should also hold […]
What exactly are marketing analytics and why are they so important? First of all, marketing analytics help to put accountable numbers behind your marketing programs. By monitoring the right numbers, you can maximize ROI and ensure your marketing efforts are producing the greatest response. In turn, you’ll be able to get the most out of […]
Many people feel their relationships with their mobile technology – particularly smart phones- is sacred, limiting the opportunity for businesses to use automated text messaging and similar services to market their products. Many businesses overstepped their boundaries with automated text messaging, resulting in unsubscribes and giving text solicitation a bad name. Fortunately, not all text […]
Many businesses implement complex marketing automation systems with a goldmine of data coming in – yet never seem to think about social monitoring. Taking a look at how customers behave when they use your website or view your marketing materials can give you a ton of great information, but you’re not always going to get […]
Code Authority’s annual incubator event sets the stage for an array of unique startup business ideas. Marketing automation company Lead Liaison, is pleased to announce its sponsorship with Frisco based tech company Code Authority Custom Software to sponsor this year’s CodeLaunch event. CodeLaunch is an annual Dallas-based ‘pitch’ competition that serves as the showpiece in an […]
We know successful deals aren’t created and closed by the sales team alone; there’s significant homage due to the marketing team in their demand generation efforts and kick-starting the funnel. To maximize outcome, the secret is to enable your business to boost demand generation through sales and marketing alignment. Don’t get us wrong—this doesn’t mean […]
