Why is Email Authentication Important?

parcel-575623_1280Email authentication is very important when sending emails through another domain. Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Authentication helps legitimate senders prove that their email isn’t forged, and can help receiving email servers (like the corporate email servers to which you are sending your marketing emails) control inbound spam.

Still don’t fully understand the concept? We can help break it down for you. Let’s say that you are at home, waiting on a package to be delivered. A guy in blue jeans, a baseball cap, and sunglasses knocks on your door. You become hesitant to open the door to accept the package, because you expected the package to be delivered by a professional delivery service (like FedEx or UPS). You may not even open the door at all, in fear of a stranger gaining access to your home.

The next day, a big, brown UPS truck pulls up to your house. A man in a brown UPS uniform hops out with a package, and rings your doorbell. You don’t hesitate in opening your door and accepting the package, because it is being delivered by someone you believe you can trust.

This is email authentication. In our story above, you are playing the role of the email receiving server (your email account). The likelihood of your denying the package is higher when you don’t know or trust who is sending it. Deliverability is impacted, and it also just looks a little suspicious.

Your marketing automation company should encourage you to add email authentication to your domain. It’s a best practice, and should not be overlooked. Lead Liaison mandates that in our onboarding and assists our clients in that process. We then verify that it has been added, because we know that is a best practice. Even though it’s a little bit more work, and more follow up on our part, we prefer this over going the “easy way” and letting our customers figure it out for themselves.

Interested in learning more about Lead Liaison and our best practices? Click here for a demo!

Social Media Monitoring

*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. 

Today’s guest post comes from our friends over at the Salesforce Marketing Cloud. Are you a social media manager or someone with limited experience wanting to educate yourself? This article is for you!

New posts, images, videos, articles: Those are all great elements of social media. But if you don’t monitor what’s happening on your social media accounts—often called social media listening—you may be missing out on key insights.

Those conversations, emotions, and connections offer clues about what your clients are thinking and feeling. You can’t just check Facebook; you must keep tabs on every platform that you choose to participate in, and you must make those check-ins a regular business function. To do otherwise is to lose the potential to make key adjustments as needed.

Want more insights into social media listening? This graphic is for you!


Lead Liaison’s Record Year Fuels Expansion

Lead LiaisonAllen, TX – Lead Liaison, a private marketing automation company based out of Dallas, Texas, recently announced figures relating to their growth in 2016.

The software company’s Revenue Generation Software® includes enterprise-level sales and marketing automation software and website visitor tracking at small to mid-market prices. Recently dubbed “Highest Value Per Dollar for Marketing Automation,” the platform is optimized to deliver incredible value to companies that boosts operational efficiency. Their solution helps companies attract, convert, close and retain more customers, making it a logical tool for any sales and marketers toolbox.

According to the VP of Customer Success, Alan Page, revenue and earnings exceeded management’s forecast for 2016. “We increased revenue by 37% year over year, and grew our active customer base by 40%. Because of this growth, we plan to increase headcount by around 30-40% in the coming quarter, “ says Page. In addition to their internal growth, they’ve already got a plan in place to increase partnerships, as referenced in another press release earlier this year.

Lead Liaison’s revenue reached an all-time high in Q4 of 2016, and their business development team expects it to continue to rise in the coming months. As demand for the software company’s solutions increases, additional revenue will continue to be invested into refining an already stellar platform. They have a lot of great things in store for 2017, including an enhanced analytics tool that is already in beta testing, as well as their own lightweight CRM.

What led to Lead Liaison’s continued growth was undoubtedly their solutions, which were significantly enhanced in 2016. Capabilities like handwritten letters in automated campaigns were added, as well as increased functionality for Tracking URLs, Custom Activities that track any type of activity imaginable, and a more customized user interface.

The strong year-end finish for Lead Liaison, along with their continued focus on innovation and overall evolution of the platform, reinforces the company’s ability to drive results for clients both nationwide and internationally.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 Read the press release in it’s original format here. 

How to Run a Webinar: Syndicate Webinar Content

How to Run a Webinar

This is the ninth and final installment in the series How to Run a Webinar.

In our most recent post in this series, we talked about pre-webinar bonding & follow-up. The last step of the process is to syndicate your content.

Syndicate Webinar Content

You’ve invested a ton of time planning and preparing for your event. Make sure you get the most out of your investment by syndicating your content. Syndication means taking the content and reformatting it to fit other mediums or marketing channels. For example, take your webinar recording and:

  • Have the video transcribed. We suggest using Upwork to hire someone to transcribe your video. It’s super affordable and worth the money!
  • Format the transcription into a white paper. Place the white paper on your website as Trackable Content in your marketing automation system and gate the content.
  • Put your video on an internet video hosting and analytics company like Wistia, embed it in your website, and gate the video.
  • Break down the white paper into smaller blog posts. Schedule the blog posts using your CMS.
  • Include the video, whitepaper, and any other related tools or documents in a downloadable “kit”, which is a fantastic lead generation strategy. Prospects are more inclined to give you their email address in exchange for lots of value.
  • Put the webinar recording in a “Resources” section on your website.

What to Expect

Attendance depends on the factors described in the beginning of this document. About 40-60% of registrants will show up for live viewings, but you can expect more registrants to trickle in and watch on demand over the next few days following your webinar.

We hope you’ve enjoyed this series. If you’ve got an idea for a series, we’d love to hear it! Comment below.

Do you want your own personal copy of the entire guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?