Lead Liaison

What Does a Marketing Automation Platform Cost?

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Marketing Automation CostAlthough marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. If your organization is considering the implementation of marketing automation in the near future, you might wish to know how much of a budget you should set aside before beginning a search for the right program. There are numerous marketing software pricing plans and models. Below, we explore the various factors affecting marketing automation platform costs.

The question of how much a marketing automation platform costs is one that many marketers often ask. It should be understood that the cost of a marketing automation platform will vary based on a number of factors. While there are some open-source marketing automation platforms that may at first appear to be free, most such platforms have a certain cost of ownership. Generally speaking, prices for marketing automation software will be based on the following factors:

  • Number of prospects, which is how we refer to contacts at Lead Liaison
  • Edition (whether you choose standard, professional, or enterprise)
  • Third-party services that connect to the platform
  • Number of emails sent per month
  • Number of unique active contacts per month

Additionally, there could also be other plug-ins or add-on fees. Examples include fees for APIs or other third-party services that connect to the platform. Extra fees may be based on the following features:

  • CRM integration
  • Number of users
  • Training
  • Feature add-ons, SEO, social media management, content management plug-ins, SPAM analysis, email deliverability testing, customized landing page URLs, dedicated IP addresses, etc.

Each of these factors should be taken into careful consideration before choosing a marketing automation package to ensure the package you select is in line with both your budget and your needs. In addition, consider the size of your organization as well as scalability for growth.

On the low end, a small to mid-sized package will typically begin at about $300 per month. However, it should also be noted that pricing can range up to about $4,000 per month for higher-growth companies.

Interested in a demo of our marketing automation platform, free of charge? Click here to put in a request!

Lead Liaison

Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release

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ALLEN, TX – Lead LiaisonIn the spirit of the season, Lead Liaison has gifted its clients with added solutions and updates that help salespeople and marketers finish the year with a bang. Sr. Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? We’ve spent a lot of time building out some of the market’s most valuable tools, and now our mission is to make those tools even easier to use.”

Custom Activities

This release is one of the most valuable ones to date, enabling tracking and automation truly tailored to the individual needs of each business. Custom Activities track any type of activity imaginable, and can be triggered from JavaScript or from the API. Anything that’s not a standard activity, such as email engagement, page visits, etc., can now be logged and used in automations or segmentations with custom activities.

For example, suppose a user needed to track when a prospect placed a phone call to their support number. Before now, there wasn’t much that could be triggered around a custom activity such as this. Now, companies can track virtually any activity and details about it (like the time of call or duration) by adding this information to the prospect’s profile. What’s more, this information can then be used as a part of an automation to follow up with something personal like a handwritten letter thanking them for the call.

“We’re pumped about what custom activities can do for clients. They’re not limited to standard activity tracking, like emails, documents, forms, etc. Anything they imagine can be tracked. We recently connected our Fulfillment Actions, a very light-weight, highly efficient form of automation, to custom activities to trigger immediate actions when the custom activity happens. Technology is amazing!” – Jen Worsham, Director of Marketing

Other examples of what users can log are things like product orders, preferences and interests, or website engagement (like button clicks, link clicks, etc.).

Other Updates to Note

Updated Interface

Lead Liaison’s platform is one of the most rapidly updated and ever-evolving platforms on the market. Unlike other applications that have a take-it-or-leave-it approach, the automation powerhouse yearns to continuously enhance the user experience. In this facelift, tables were improved, font sizes were increased for better readability, and most actions on tables can be executed with a single click on hover.

Support for Custom Fonts

Custom fonts supported in Lead Liaison’s email builder are now available across the entire platform, including postcards, web forms, landing pages, and more. It’s now easier than ever to match branding and styling with marketing assets.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison

How to Run a Webinar: Building a Compelling Landing Page and Thank You Page

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How to Run a Webinar

This is the seventh installment in the series How to Run a Webinar.

In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page!

Build a Compelling Landing Page

Your marketing automation system should have some great tools in place to help you build a landing page and web form that’s styled and customized to fit the look and feel of your brand. Here are a few ways you can make a compelling landing page:

  • Keep your communication succinct and list out the three benefits to joining the webinar (what you’ll learn).
  • If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event.
  • If you’re offering an incentive, make it clear to the user what that incentive is.
  • Keep the focus on the page, and converting the visitor. Don’t put other things like your website navigation menu or other links that could divert the user’s attention.

Build a Great “Thank You” Page

Similar to the landing page, you want the Thank You Page to be simple, with an easy way for the user to add the event to their calendar. Add a “add to calendar” button with instructions on how to add the event straight to their calendar. AddToCalendar has some neat tools to create buttons and links for this purpose. After the registration form is submitted, make sure to send a thank you email. All of this will increase your attendance rate.

In the next installment of How to Run a Webinar, we’ll talk about pre-webinar bonding.

Can’t wait to get your hands on the rest of this intuitive guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?

Click here for a demo!

 

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Lead Liaison Clients Give A Standing Ovation

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Lead LiaisonALLEN, TX –  The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing. Lead Liaison compiled a few of their clients’ most recent testimonials and displayed those on their newest “Why Lead Liaison?” page. Their clients have found that fresh approach, and they are excited to talk about it. From large to small, in industries across the board, businesses are finally finding the solution that they’ve been looking for.

The Answer for a Multitude of Industries

In the most recent release of testimonials, happy customers rave about why they chose Lead Liaison. David Frederick is the VP of Marketing & Communications at United Way of Tarrant County. He believes that Lead Liaison is unique in that they understand that nonprofits have a different set of tools, different resources, and different needs. The Revenue Generation Software™ company’s dynamic content builder, SiteEngage™, allows United Way to connect with a customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations.

HRchitect is a human capital management (HCM) consulting company, and “has worked with clients with as few as 100 employees to some of the largest organizations in the world.” The sales cycle for their biggest client in 2016 was one of the shortest they’d ever seen, and they credit Lead Liaison’s ProspectVision™. The intuitive platform allowed HRchitect to shorten their sales cycles and continues to enable their sales people to reach the right person, at the right company, at the right time, with the right message.

With Lead Liaison, Select Energy Services has been able to increase their brand awareness and educate potential and current clients. They now have a single platform where they can manage all of their marketing communication, content creation, ROI reporting, and are able to align their marketing and sales teams better.

How Lead Liaison Stands Out Against the Crowd

Lead Liaison focuses on their customers while taking every opportunity to listen. Their business model, interface, and game-changing technology are just a few areas that make them different. Client input and requests matter to Lead Liaison. Their business model adheres to three core principals: flexibility, innovation, and ease of use. To see what their clients really have to say, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison

How To Increase Your Click-Through Rate

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CTRFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more people into the purchase funnel and get more sales. Fortunately, it is relatively simple to boost your CTR.

Test Your CTAs

You should insert a call-to-action (CTA) each time you want someone to click on your website or in an email. Don’t choose just one CTA and reuse it. Instead, split test all of your CTAs to find out which ones work best. This will provide important insight into what your audience wants. Then, customize your CTAs for your audience (you could even utilize your database segmentations here!). Once you put the best CTAs in front of your audience, your CTR will get a huge boost.

Use Personalized Content

General content simply doesn’t convert as well as personalized content does. Use software that collects information about visitors and then personalizes the experience based on that information. From using the person’s name to providing relevant content, there are tons of ways to personalize people’s experiences. The better you are at this, the more your CTR will grow. Marketing automation can help you automate this personalization process!

Entice Your Readers

It is easy to increase your CTR and push people through the purchase funnel by providing some great offers. A free whitepaper or a free trial can go a long way in increasing your CTR. It is a good idea to test and personalize offers for your users. This puts the best offers in front of all of your visitors. When people click on an offer, have them give up some personal information so you can continue to customize the experience. Then, you can use the newly acquired information to increase your CTR even more.

If you can increase your CTR, you can grow your business. Use these tips to get people to click on your links and offers. The more clicks you get, the easier it will be to grow your business.

Get helpful analytics from our powerful marketing automation tool! Click here to learn more!

 

Lead Liaison

How Does Digital Marketing Impact Your Ability to Build Your Brand Awareness?

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digital marketingDigital marketing has leveled the playing field for companies of any size to build awareness.  Unfortunately, it has created some unique challenges as well.  Whereas an established brand may have carried value for years (or even decades) with traditional media; brands may become stale or erode in a matter of months in the new media environment.

Taking a quick SWAT analysis of branding in a digital environment, we can quickly identify the following opportunities and challenges:

Strengths of Digital Marketing:  There’s a low cost/ease of entry. And, you have the ability to reach the world in one “market.”

Weakness: Your competition can create a lot of noise. New entrants can continually challenge your brand position.

Opportunity: A sustained/successful approach to digital branding will generate an influx of qualified leads. Converting such leads should cost a fraction of the cost of traditional media, and traditional sales efforts. The world can become your marketplace!

Threat:  If your competitor has a head start on you, it’s hard to catch up to their brand.  The greater their lead, the harder it is to overtake their position. Many companies have solutions that can out-compete their competition at every level, but lose opportunities because of their failure to win the branding war.

So What is the Solution?

Each solution is going to be unique to the company that is being advised.  What we do know is that nearly 100% of all purchases over $100 will result in some sort of online investigation by the decision maker and influencers.  As such, it is important to build your brand with a balanced approach of attraction (ex: PPC/SEO, retargeting, proactive outreach, etc), listening (visitor tracking, data intelligence, surveys, etc),  relevant communications/education (targeted email, direct mail, videos, etc), and execution (sales calls, relevant calls to action) and remarketing (effectively supporting and upselling to your existing list of fans and customers).

If you are interested in learning more about how you could build your brand,  Lead Liaison is currently offering a free brand analysis to all interested parties.  Simply click here to talk to someone about our process and to enroll in the program.

 

Lead Liaison

The Qualities of a Good Salesperson

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salesmanIf you work in sales, you want to be the best salesperson possible. In order for that to happen, you have to know the qualities of a good salesperson. Then, you’ll need to work on those qualities so you can boost your sales.

Helpful Instead of Pushy

Some salespeople believe that if they push products and services, their customers will bite. Pushiness doesn’t sell, though. Helpfulness does.

You need to believe that your products have features that will help the customer. Then, you can provide insight that will help the customer make a decision.

Charismatic

Anyone can learn about a product’s features, but only charismatic salespeople can connect with customers. When salespeople are charismatic and likable, the products almost sell themselves. Sure, the salespeople still have to do some work, but customers actually want to buy from them because they like them.

Resilient

It doesn’t matter how skilled a salesperson is. He or she is going to suffer quite a bit of rejection over the years. Some people can’t handle the rejection. They lose faith in themselves and become less effective. A good salesperson is resilient and bounces back after a rejection. That is necessary in the sales world.

Ability to Take Initiative

Good salespeople take action when action is needed. They don’t sit back, waiting for something to happen. Instead, they make things happen with their ability to take initiative. If you find yourself sitting on the sidelines, it’s time to get involved. You can’t be successful unless you learn how to take initiative.

Coachable

Coachable people are willing to learn and adapt. They take a suggestion and incorporate it without any fuss. This allows salespeople to adapt to various systems and requirements. If you’re a lone wolf, you will have a hard time excelling in different environments.

All salespeople want to meet and exceed quotas and earn a nice commission. The best way to do that is to continually refine your process, be aware of your strengths, and work on the things that you aren’t so good at.

Interested in getting even more support as a salesperson? Click here!