Lead Liaison

What to Include in Handwritten Sales Follow-up Letters

/0 Comments/in , , /by

What to Include in Handwritten Sales Follow-up Letters

Effective Sales Follow-Up

You have a prospect on the line, and now you just have to reel him or her in. Once you get him or her to shore, you’ll have money in your pocket and the admiration of your co-workers. While you could pick up the phone and beg the prospect to take the bait, handwritten sales follow-up letters are much more effective. Include the following components in your follow-up sales letter to increase your conversions, regardless of your industry.

Write About Benefits Instead of Features

Your handwritten sales follow-up letter should focus on the benefits you can offer instead of the features you provide. This is often referred to as selling the sizzle instead of the steak. Don’t tell people that the car you’re selling has an amazing engine. Tell them it will go fast. Don’t tell readers that your keyboard has low-profile keys. Instead, tell them it will speed up typing. Focusing on the benefits over the features will make your products stand out to the reader, which is a huge step in converting prospects.

Keep the Ball in Your Court

Control is an important part of sales. The person who has the control gets to take the lead. If you relinquish control, you will have to wait for the prospect to contact you, which might not happen. Maintain control by letting the prospect know what your next step will be, whether it will be a phone call, email, or another letter. Prospects can reach out to you before you take that next step, but if they don’t, you can follow up without feeling intrusive since they are expecting it. 

Reference Past Communications 

Personalization is key with sales. You will be more successful if you personalize your communications. With that in mind, reference past communications or interactions you’ve had with your prospects. If you make your prospects feel special, they will be more likely to take the next step and become customers. 

Your sales letter is possibly the most important tool you have in your sales arsenal. If you use the tool wisely, you will turn a high number of prospects into paying customers. Consider using a service for your handwritten sales follow-up letters so you will have ample time to handle your other sales duties. 

Start Sending Handwritten Letters Now

Lead Liaison

How to Make Your Mobile Marketing Work Harder

/1 Comment/in , /by

This article was posted as a Guest Blog Post relating to Salesforce.com.

Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”

There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. How you reach them depends in part on the individual setups they have—push notifications, for example. Of course, push notifications equals more times opening an app. But push notifications can’t and shouldn’t be random. They should be designed to create an experience and action, as should SMS marketing.

The majority of customers wouldn’t mind more contact from brands using SMS marketing. Those messages get the attention of customers in a crowded world, and they often result in very quick review of a message.

There is a great gap between how much time we spend on our phones, and how much (or little) companies are investing in mobile advertising.

How important is mobile marketing

 

How can you make your mobile marketing work harder and smarter? To learn more about the potential in mobile marketing and the various ways to engage customers, check out Marketing Cloud’s article Mobile Marketing Examples to Energize Your 2016 Campaigns.

Download this infographic.

Embed Our Infographic On Your Site!

Lead Liaison

How to Prospect Using Handwritten Letters

/0 Comments/in , , /by

How to Prospect Using Handwritten Letters

Get Ready to Prospect Using Handwritten Letters – Be Different

With technology, people are always looking forward. They constantly think of new ways to tackle problems or attract customers. Sometimes, though, you need to take an old school approach to get the job done. That’s the case when it comes to prospecting. Instead of letting technology get in the way of your prospecting success, use handwritten letters. Once you know how to prospect using handwritten letters, you’ll wonder why you haven’t been using this method all along.

Write Letters That Are Easy to Scan

People are used to reading on the web, where articles include headlines and are easy to scan. You can provide the same experience with your handwritten letters. Make the paragraphs short and to the point and include bullet points, if needed. People should be able to glance at your letter and pick out the main points without any problems. 

Use a Handwritten Envelope

Your letter will only be effective if the recipient opens it. People are more likely to open mail that has a handwritten envelope, so take the time to write the names and addresses out. If you don’t have the time, a service can do it for you.

Don’t Include Teaser Copy

Some people like to put what is often referred to as “teaser copy” on the envelope. They use words like “FREE” and “URGENT” on the envelope, thinking it will increase the open rates. Instead, it makes people think they have received junk mail. 

Use the Letter as Part of an Automated Sequence

Handwritten letters are an excellent way to prospect, but you can’t expect people to respond to them. People aren’t going to sit down and write a letter back to you, and many people won’t pick up the phone and call. That’s why you need to make them a part of a sequence. Follow your handwritten prospecting letters up with phone calls or emails so people can respond. Putting the letters inside of a sequence also makes it easier to nurture your leads.

Now that you know how to prospect using handwritten letters, it’s time to get started. Don’t worry if you don’t know how to write a great sales letter or if you don’t have the time to put into the process. You can use a service to handle the letters for you. Services can even include the handwritten letter as part of an automated prospecting plan.

Start Sending Handwritten Letters Now

https://scribeless.co/

Lead Liaison

3 Tips for Better Handwritten Notes

/0 Comments/in , , /by

3 Tips for Better Handwritten Notes

Better Handwritten Notes

Want to write better handwritten notes and letters? Handwritten notes provide an easy way to break down barriers between your company and your customers. When people receive a handwritten letter from you, they will be impressed that you went the extra mile to drop them a line. You can impress them even more by following some tips that will allow you to send out top-notch handwritten notes. These tips are easy to follow and will put you on the right track for customer service success.

Use High-Quality Stationary

Don’t get out your spiral notebook and fire off a letter to your customers. They deserve high-quality stationary, and they will judge you if they don’t get it. If you send handwritten notes out on subpar paper, they will think that you are either too cheap to spring for the good stuff or your business is in trouble. Put your best foot forward by using high-quality stationary every time you send out a note or letter.

Keep It Simple

People love the idea of receiving handwritten notes, but they don’t want to put aside an hour to read them. Keep your notes short and to the point. Remember, each customer’s time is precious and you don’t want to infringe on it any more than necessary. Get right to the point, say thank you, and let the customer be on his or her way. 

Use the Right Type of Ink

Blue and black ink are considered professional. If you go with red, pink, green, or another color, your company will look unprofessional, which means your reputation might take a hit with your customers. Simply choosing the right type of ink will help you stand out for the right reasons. Then, when customers think back to the handwritten note, they’ll have positive memories, down to the type of ink you used.

It can be hard to remember everything that you need to do to write amazing notes. If you aren’t sure that you can keep everything straight, use a service for your handwritten notes. The service will write the notes and send them out to everyone. Some services even let you choose the gender of the letter writer, along with the type of handwriting the person uses. This type of customization ensures that your customers receive the perfect handwritten notes.

Start Sending Handwritten Letters Now

Lead Liaison

How to Send Handwritten Letters Online with an Authentic Touch

/0 Comments/in , , /by

Send Handwritten Letters Online

Send Handwritten Letters Online

Learn how to send handwritten letters online with these insights. If you feel like technology has eliminated the personal touch, you aren’t alone. A lot of people complain that emails and printouts have replaced handwritten letters and other personal gestures. As much as you might miss the good old days, this change actually has its benefits. Now, if you do something personal, such as send out a handwritten letter, your business will stand out. The best part is you don’t actually have to write the letter yourself. You can send handwritten letters online through a service. Just make sure the company you choose provides authentic-looking handwritten letters or you won’t win over your customer base. 

Real Handwriting

While some companies use a handwriting font and print the letters off, others actually handwrite them. They put pen to paper to create these letters so no one can deny the authenticity. When people see a real handwritten letter from your company, they will assume you took the time to take a piece of stationary out and write. They won’t realize that you used a service to send handwritten letters online.

Postmarked from Your Location

Savvy consumers will notice if a handwritten letter is postmarked from the wrong location. For instance, if your company is located in Florida and your handwritten letter is postmarked from California, that will stand out to someone who is observant. The person will automatically realize that you didn’t send the letter yourself, which means you will look untrustworthy.

That’s why some companies make sure the postmark comes from your location. This adds another layer of authenticity to the process and helps you build trust – and win points – with your customer base.

Fully Customizable

Handwritten letters are all about personalization and customization. You can take it one step further by adding your logo, headers, and other customization options to the letter. This is a great branding opportunity, and it will assure the recipient that the letter is authentic. You need to grab every branding opportunity that is available, so this is critical.

Instead of lamenting about how technology has changed the world, use it to reach out to your customers with handwritten letters. You will give your customers the personal touch they crave while benefiting from the speed and ease that technology provides. 

Start Sending Handwritten Letters Now

Lead Liaison

Handwritten Thank-You Notes Give Businesses a Boost

/0 Comments/in , , /by

Handwritten Thank-You Notes Give Businesses a BoostMiss Manners could probably write an entire column about the death of thank-you notes. Instead of thank-you notes, businesses fire off impersonal emails or send out bulk mailings to their customers. Emails end up in spam folders, and bulk mail-outs make their way into trashcans, so customers don’t realize they have been properly thanked. If you want to make Miss Manners proud, it’s time to consider handwritten thank-you notes. You can hire a service to create and send the notes for you, so you can enjoy the benefits without spending any time on the process. 

Handwritten Thank-You Notes Show Appreciation 

According to the Harvard Business Review, companies send out more than 100 emails each day, while young adults send or receive around 100 texts each day. At the same time, people receive approximately one personal letter every seven weeks. These numbers mean your thank-you emails and bulk mailings get lost in the shuffle, but your handwritten thank-you notes stick out to the recipients. They show appreciation in ways that other forms of communication don’t, making handwritten notes well worth sending.

Customer Loyalty Is Based on Beginnings and Endings

Most businesses put a lot of emphasis on the first impression with a customer. They go out of their way to ensure that customers like them from the get-go. Then, they make the sale and forget about the customer.

Endings are just as important as beginnings. If you end the transaction the right way, you will build customer loyalty. Customer loyalty translates into additional sales, plus referrals. The easiest way to build that loyalty is with a handwritten thank-you note.

These notes put a heartwarming end to the transaction. They make people think of your business in a favorable way, and those thoughts will stand out the next time they look for goods or services. They will also make people more likely to become advocates for your business. 

Writing your own notes is time-consuming, but you can simplify the process by using a service. Services that provide handwritten thank-you notes handle all of the details so you’ll get the accolades without the hard work. It’s nice to get the credit without putting in the time, so don’t pass this opportunity up. Need help with what to put in your thank you note? Click here for more help. 

Start Sending Handwritten Letters Now