Lead Liaison

Are You Using Your Bounce Rate To Make Decisions?

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Bounce RateBounce rate isn’t just a metric hanging out in your analytics dashboard – it’s a valuable piece of information you can use to gauge how users behave on your website. If you’re not taking your bounce rate into account when you make decisions about changing your site, you could actually be decreasing your conversions and sales over time.

Since this is the case, it’s important to have an idea about what this rate means and how you can use it to your advantage. Your bounce rate reflects the percentage of users who visit your site and take no further action – whether visiting another page, filling out a form or spending time on your website.

So, how can understanding your bounce rate help you to streamline your process and increase conversions on your site?

Adding an Action

Bounce rate information is valuable when it comes to adding an action to your website. If you’d like to point users to a specific page, create a form for your site, or test any other kind of action element, watching bounce rate over time is a good indicator of how your audience will respond to your new elements.

Try introducing your new action, then seeing if bounce rate varies by a range of ~10% over time. If your bounce rate decreases, great! If you find it increasing, it might be time to switch back to your old page or test your action in another place on the page.

Split Testing

If you have the ability to test two different offers at the same time, spit testing is great for any business. You can test things like:

  • Page headlines
  • Calls to action
  • Form placement (as discussed above)
  • New logos or branding elements
  • Different offers

Google Content Experiments is an Analytics tool you can use to gauge the effectiveness of particular split test experiments. It’s a good way to determine which of any particular elements is working in your favor in terms of bounce rate.

Working With Analytics

Google Analytics isn’t the only place you can take a look at your bounce rate and come up with ways to improve your website. Lead Liaison offers tools, tips and user-friendly training that will allow you to best determine how bounce rate is affecting your website. To find out more about how Lead Liaison’s advanced marketing automation platform can help you determine which action items are best for your website, check out Lead Liaison today.

Lead Liaison

3 Things to Know About Lead Distribution

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3 Things to Know About Lead DistributionStudies have shown that automating your lead distribution process leads to higher conversion rates. Advanced marketing automation software ensures that more of your reps’ precious time is spent interacting with prospects rather than organizing lead distribution manually. Here are 3 things to know about lead distribution and a few things to know when implementing the most effective marketing automation platform for your teams:

1. Collaboration

Communication is key when it comes to moving a prospect forward. Each business runs differently, but having an organized way of passing a lead around is mandatory for success. Be sure all of the reps on the team have a simple way of updating a prospect’s status so that when it’s time to distribute, all the necessary information is in place.

2. Methods

The most common methods for lead distribution can be categorized into a push, pull, or hybrid.In addition to the 3 things to know about lead distribution, here are 3 things to know about lead distribution methods:

Push. Lead Liaison offers the Round Robin approach, a push method that evenly disseminates leads to the appropriate reps in a systematic, cyclical manner. Performance-based distribution is also a push method, where the incentive to turn the prospect into an opportunity is to gain another lead. Criteria-based distribution is another push method, where prospects are assigned using location or type.

Pull. Rather than pushing prospects out to the reps, another method is the pull method. This allows reps to take charge and pull prospects from the pool when they’re ready to take them on. Pulled leads can be regulated in a few ways, such as ensuring the rep’s other prospects have been advanced or enacting a cap on each day’s pull allowed.

Hybrid. As you would guess, the hybrid method is a thoughtful combination of both push and pull methods. An example would be using the Round Robin technique in addition to allowing reps to pull new prospects under a set of conditions (which could be performance-based).

3. Getting Higher Conversion

Managing an effective system of lead distribution helps increase conversions. A higher contact rate—more interaction between the reps and their prospects—is one of the best indicators of higher conversion rates. Deciding on the method(s) of distribution that best fits the needs of your business may be difficult, but finding that balance (even through trial and error) will boost the business in the long run.

By automating lead distribution, your team will have more time to focus on creating personalized campaigns and to contact prospects in a more meaningful way. For more information on how Lead Liaison can manage your lead distribution, click here.