Marketing Automation for Small Businesses : Why Automate?

Marketing Automation for Small Businesses Marketing automation for small business is no joke – growth in the marketing automation industry is already up 50% per year based on 2012 and 2013 results, and some experts indicate that growth will increase another 10% by the end of 2014.

What does this mean for your small business? It means that marketing automation is clearly something business owners are finding effective – so if the price is right and a customized package can suit your individual needs, why not jump on board?  We’ve compiled a list of reasons why marketing automation for your small business is worth taking on. And here we go…

You’ll Save Money

For many companies, revenue seems to disappear at the speed of light. Small-business owners often don’t have enough time in their busy days to take a step back and look at how their current sales and marketing processes are benefiting their companies. The result is a messy lead flow, lost revenue and outdated systems governing the way your business operates.

The streamlined processes that good marketing automation puts in place for you can actually save you money and time. Your employees will have a better idea of how to sell, track and engage leads that are currently in your funnel, and you’ll have a better idea how these leads and automation steps are helping you meet your bottom line from month to month.

Marketing Automation: We Do it For You

The right marketing automation resource won’t just give you the tools you need and walk away. At Lead Liaison, we strive to create a process for our clients that truly works. Creating a process is all about putting tools in place that match the needs of each individual business, as well as providing training on those tools.

The right way to set up marketing for a small business is not just to put systems together and walk away, but to place the appropriate tools in a way that meet the company’s individual marketing needs. Only a qualified marketing automation specialist can help you understand what those needs are, and how to implement them in the best way for your business. The bottom line? With the right company, you don’t have to worry – the initial steps are done for you.

You’ll Save More than You Spend

When all this is done correctly, you’ll save more money than you spend. A streamlined sales funnel allows for better conversions – which allow for more income. Once this process is 100% refined, the service pays for itself. That break even point makes life easier for clients and their employees, and is the key reason why marketing automation services continue to grow year over year.

Let us assess your business and recommend a solution via a consult today!

Don’t Have Time for Marketing Automation?

Making Time for Marketing Automation

We understand you don’t have time for marketing automation…but hear us out.

Take the first step

True marketing automation is a process, not an event.  It’s an exercise in continual improvement.

There are aspects of marketing automation that take zero time; and marketing automation will save your organization time as a whole. 

Outsource marketing automation if necessary 

Marketing automation programs show a strong ROI.  In most cases, it will be easy for your company to justify the expense of a strong partner who has the expertise and bandwidth to get you up and running quickly and effectively.

Recognize that every day you delay is a day of lost benefit 

If marketing automation didn’t make sense, you would not have even made it to the time concern.   If you had a printer that was ready to print money; would you say that you wanted to wait until next week?

Contact us to help you understand the loss of revenue that your company is experiencing each day you do not have a marketing automation program working for you.

The later you start, the harder it will be

Another factor in delaying your program is that your competitors aren’t waiting.  Much like firms that were early to adopt an SEO strategy, you will have a large competitive advantage if you adopt a strong MA strategy ahead of your competitors.

It’s harder to win a race when your competitors have a lead.   Get out early, and run as fast as you can in order to maximize the value of marketing automation on your company’s bottom line.


Companies that are concerned about the time necessary to implement a marketing automation program need to think outside of the traditional marketing box.  Doing so will help them maximize profitability, and compete with their most aggressive competitors.