Lead Liaison is committed to ensuring the delivery of emails sent using its service and to maintain a strong reputation with ISPs and email security providers.
Lead Liaison has made significant investments in infrastructure, industry-leading technology, and partnerships that ensure its adherence with industry standards and best practices. Through its complete approach, Lead Liaison supplies an advanced email delivery platform designed to optimize email deliverability and maintain the highest possible deliverability reputation to maximize inbox delivery of customer emails.
Automated Bounce and Opt-Out Policies
In compliance with CAN-SPAM and industry best practices, Lead Liaison automates the handling of hard bounce processing, soft bounce processing, and requests to unsubscribe (opt-out). Hard bounces (emails to a domain or an email address that does not exist) are automatically suppressed from all future sends, and requests to opt-out will be logged in the Lead Liaison database and will not receive emails from the
company whose list they have unsubscribed from.
Sender Authentication
Lead Liaison authenticates customer email through industry standard approaches; including Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF).
DKIM enables a sender (in this case Lead Liaison) to take responsibility for a message while in transit and offers end-to-end integrity from a signing to a verifying Mail Transfer Agent (MTA). All Lead Liaison emails are authenticated using DKIM.
Lead Liaison publishes industry standard Sender Policy Framework (SPF) records that can be added to a customer’s DNS server to validate that leadliaison.com has permission to send email on their behalf.
In addition, Lead Liaison includes anti-abuse headers in all emails. Although not visible to end users, Lead Liaison includes headers that are an industry-accepted method of indicating valid emails and act as a ‘watermark’ to enhance Lead Liaison’s reputation as a sender of valid, non-spam email. In short, the header notifies receiving mail servers “this message was sent using Lead Liaison mail services. Contact abuse@leadliaison.com with any concerns.” Reported abuses are investigated and acted upon immediately to ensure that Lead Liaison maintains an excellent sender reputation.
CAN-Spam Compliance Features
Lead Liaison invests to maintain compliance with industry best practices and legislation, including enforcement of CAN SPAM requirements. Automated features such as one-click unsubscribes, automatic bounce handling, contact details in footer, “Do Not Mail” lists, and double opt-in confirmations ensure compliancy with CAN SPAM requirements.
Monitoring E-mail Block Lists
Lead Liaison checks each of its outbound mail servers every minute against the top email block lists. If any of the Lead Liaison sender IPs or domains are found to be on a block list, the Lead Liaison deliverability team will proactively investigate and work with ISPs and email security providers to rapidly identify and address the cause.
Built-in Spam Checking
Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber’s inboxes (and not junk mail folder) as possible.
ISP Feedback Loop Monitoring
Lead Liaison has established feedback loops with all the ISPs that offer them and continually monitors and acts upon ‘spam’ (or junk) complaints. Any recipient who has pressed the ‘spam’ or ‘junk’ button for a Lead Liaison email will be opted-out automatically so that the Lead Liaison customer will not accidentally email them again.
Formal Abuse Complaints
As a premier email infrastructure provider, Lead Liaison takes abuse complaints very seriously. Complaints are remediated by the Anti-Abuse team and follow-up includes opting out the recipient from any future sends, notifying the customer of the abuse complaint and working with the customer to improve their list quality.
