How to Run a Webinar: How to Pick a Webinar Service

This is the third installment in the series How to Run a Webinar.

How to Run a Webinar

You’ve gotten your data ready. The next step is to subscribe to a webinar service. But, which one?

Choosing a Webinar Service

There are a few key things to look for when choosing your webinar service. Obviously, it needs to be web-based. But also think about how you want the registration to look. Think about your budget. How many people do you estimate will attend? Is it important to you that the recording can concert to MP4 (we think so!)?

This webinar comparison is a great little tool that guides you through a series of questions to help you find your match.

We suggest using GoToWebinar from Citrix for running webinars, simply because the user experience is very similar to Citrix’ GoToMeeting platform. As of July 2016, a little over 1 out of every 4 companies using webinar solutions in some capacity use GoToWebinar. This means the majority of your audience will be familiar with GoToWebinar, making it easier for them to join and participate in your event. And you want things to be easy for people. Adding roadblocks only gives people a reason to no-show. Adapt to the needs of your intended audience.

Check back next week when we cover how to define you invitation and registration process!

Can’t wait to get your hands on the rest of this intuitive guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?


How to Run a Webinar: Get Your Data Ready

This is the second installment in the series How to Run a Webinar.How to Run a Webinar

You’ve determined that you are definitely ready to run a webinar. The next step is to get your data ready. Albeit tedious, this is an important step to keeping things running smoothly.

Make sure you have a good database to start

It’s important to know the topic of your webinar and who it relates to. Don’t invite people to a webinar when you know the topic would not be of interest to them. To maximize registrations, use your existing database of contacts with a focus on opt-in contacts. This could be customers, partners, or leads you’ve had any type of engagement with over the past year.

Determine criteria for who you’ll invite

Once you’ve got your database ready, gather criteria for who you’ll invite. If you’re sending out invitations to thousands of people you’ll want a good marketing automation or email marketing solution to help you. Marketing automation platforms will help you easily segment out people using lists, demographics, behaviors, and other types of criteria. These systems also support dynamic segmentation. Dynamic segmentation helps you create rules for your lists that never have to be updated again. The same audience will be ready for you to send invites to for future webinars.

We suggest staying away from purchased lists if you’re using a marketing automation or email marketing system. Most email service providers do not allow purchased lists as part of their email sending policy. There are services available to help you target certain industries and send out communication. Outsourced lists and invites should not be your core invite strategy, but could be used to complement your invite process.

Your data is ready. The next step is subscribing to a webinar service. Check back next week for the next installment of the series How to Run a Webinar: Subscribe to a Webinar Service!

Can’t wait to get your hands on the rest of this intuitive guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?


How to Run a Webinar: Are you Ready for a Webinar?

This is the first installment in the series How to Run a Webinar.

How to Run a Webinar

You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Executing a successful webinar can be expensive, and requires a lot of preparation. Here are some things to consider before moving forward:

Expect Higher Attendance with:

  1. Strong audience connection. If the audience already knows, likes and trusts you or they know, like and trust whoever is promoting the webinar then attendance will be much higher.
  2. Your opt-in database or cold audience. Participation will be much higher when marketing to your own opt-in list vs. a “cold audience”.
  3. Low industry/topic saturation. If your industry or even the topic has been saturated with webinars expect a lower turnout.
  4. Hot topics. If your subject matter is a hot topic right now that’s pushed the audience’s emotional hot buttons of pain, desire or curiosity, then you can expect a higher attendance rate.
  5. Big name involvement. If you’re going solo on the webinar, and don’t have a lot of people to invite, it’s a lot harder to drive attendance than having a co-presenter, as well as invite-support, from a big name company. For example, suppose you were a technology company with Google as your partner. Could you get a Google employee to co-present with you? Could Google help broadcast the event through their marketing channels thereby sending more people to your landing page? Your webinar will benefit from a big brand name, making it more attractive to your audience, with a larger pool of people to invite.
  6. A larger invitation list. The quality of your invitation list is certainly a factor, but the size of your invite list matters as well. Inviting 50 people to a webinar is a lot different than inviting 50,000.

Let’s be honest though. If you’re a young company (startup) without much brand recognition, a database that’s not quite “there” yet, and no partners to help with the event…you might still be able to pull off a good webinar with a few tricks. Try offering some incentive to get people to attend. Here are some ideas:

  • Offer up a free white paper (worth $X)
  • Provide a discount on your product/service if they attend
  • Offer a giveaway for the first X number of registrants (think iPod, Chromebook, etc.)

Attendance depends on the factors that will be described throughout this series. About 40-60% of registrants will show up for live viewings, but you can expect more registrants to trickle in and watch on demand over the next few days following your webinar.

Now, you’ve thought through things and you’ve decided you are ready. The next step is to get your data ready. Check back next week for the next installment of the series How to Run a Webinar: Getting your Data Ready!

Interested in a demonstration of our robust marketing automation tool?


Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation

How to Run a Webinar

To view this Press Release in it’s original context, please visit PRWeb’s recent news.

In their newest publication, How to Run a Webinar, Lead Liaison dives into the details to spell out what it will take to make your webinar project the best it can be. The cloud-based sales and marketing automation solution is a trusted partner to B2B companies worldwide. Recently, they’ve teamed up with Lumen21, a provider of compliant cloud computing, to execute a webinar.

“It was so awesome working with Lead Liaison on our first webinar. Their software allowed us to basically templatize the entire webinar process from invite, to reminders, to follow up. Our team really loved being able to create all the pieces of the webinar that matched our branding. Emails, forms, landing pages, and automations were all used to pull it off. We added $660,000 into our sales pipeline from the webinar and are already planning our next event with Lead Liaison. The next one will be even easier now that the process is already setup!” – Jim Westrom, Sales Manager at Lumen21

Once a company has decided to put on a webinar, there has already been a lot of thought put into the content itself. The need for education on a certain topic pertaining to an industry is there and  offering up that information in a webinar format is increasing in popularity. But there’s a lot more that is involved in getting set up for successful execution.

Preparation – the Invitation and Registration Process

Preparation is key. This report shares proven tips and recommendations that will help determine who to include on the invitation list. As a leader in the marketing automation space, Lead Liaison’s Marketing Automation software can helps determine who to invite by segmenting a database using lists, demographics, behaviors, and other types of criteria. The publication teaches people how to automate the invitation & registration processes, providing sample automations to prevent missing a beat.


It’s important to follow up with attendees and no-shows once the event is over. Lead Liaison provides perspective into communications that they’ve seen be successful in the past. Recommendations such as sending a link to a recording of the webinar out to those who attended and who were not able to attend, which takes users to a landing page that can not only monitor who watched the video, but also how much of the video they watched.

Make the Most Out of Your Efforts

Once a roadmap for webinar success has been built, use that model over and over again. When companies build their webinar processes within a marketing automation platform, they can use it countless times. How to Run a Webinar also provides ideas on how to syndicate content to make the most out of marketing investments. Ideas like creating Trackable Content with a white paper, or putting together an informational kit.

This publication is one of many extremely valuable resources offered by Lead Liaison. Visit their Resources page to find more.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit or call 1-800-89-LEADS (895-3237).