Lead Liaison Press Release

Visitor Tracking Solution Integrates with Live Chat from JivoChat

Dallas, TX – This week, sales and marketing solutions provider Lead Liaison announces an integration with third-party live chat software, JivoChat. The integration is said to help businesses build a more comprehensive digital DNA of prospective customers, leading to more prosperous engagements. 

JivoChat’s solution enables businesses to engage visitors in real-time using embedded chat widgets. “Our goal is to streamline customer communication and assist companies in further strengthening their relationships with prospective customers,” says Pavel Sikachev, US Country Manager at JivoChat.

Sikachev continues, “Our integration with Lead Liaison empowers businesses to create more comprehensive buyer personas and tailor their communication accordingly.”

Lead Liaison’s integration with JivoChat enriches anonymous Prospect Profiles with key information from chat interactions. Initially, all visitors to a company’s website are anonymous. Preliminary tracking can only provide company, location, and website activity like page visits, for example.

With Lead Liaison’s JivoChat integration, visitors are converted from anonymous to known Prospects. When a chat begins, the chat system collects contact information such as name, email, and more. The contact information is added to the anonymous record to identify the individual.

In addition to enriching the Prospect record, Lead Liaison logs chat activity, such as when the chat begins and ends, along with the chat content. When a chat occurs Prospects are automatically scored, as well.

“Our software is created as a result of client needs,” says Will King, Technical Account Manager at Lead Liaison.”The integration with JivoChat’s live chat software was no different. One of our clients in Europe is a supplier for soundproofing and acoustic insulation. They’ve been using JivoChat and Lead Liaison’s visitor tracking solution for a while and needed the two systems to talk together. We built a Universal Chat Connector that supports JivoChat and any live chat software in the market. We couldn’t be more thrilled to release this enhancement to our ever-growing customer base.”

Lead Liaison also offers integration with other 3rd party chat systems, such as Drift, Intercom, Olark, LivePerson, LiveChat, and more.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and sales automation to boost sales effectiveness. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. Lead Liaison blends ease-of-use, a flexible architecture, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit or call 1-800-89-LEADS (895-3237). To access our Press Kit, visit

Marketing and Sales Process: Web Chat Automation

Marketing and Sales Process: Web Chat AutomationIf you’re interested in engaging with users as part of your marketing and sales process, direct engagement from your website is a good way to do it using web chat automation. Users tend to have mixed experiences and reactions when it comes to web chat utilities, but for some, the ability to talk to someone right away without picking up the phone is a bonus. Giving customers the ability to choose whether or not they want to react with you is an important way of recognizing whether a web chat utility is a good option for your site.

Tracking Your Web Chat

Most full-featured web chat services have some type of analytics involved. You should be able to log into a centralized web chat dashboard to see a user’s history with you, their return rate and their activity on your site. Some of your users could be one-hit wonders – landing on your site once, never to return again – but it’s those return visitors you need to be paying attention to. If they’re coming back as prospects again and again, they want to be communicated with. Even if they don’t engage in web chat, they should be followed up with.

When you use marketing automation systems, you have the ability to integrate your web analytics in one. When a user hits your website multiple times and you’re able to see them coming back, you’ll be able to customize your greeting message and your reach-out to the potential customer. If your sales team has been in contact as a normal part of your marketing and sales process, automated marketing tools allow you to pull up that history, know where a potential lead is segmented and communicate with them appropriately. The right solution will be streamlined from start to finish.

Marketing and Sales Process for Webchat

Web chat is a great way to customize your responses to returning customers. When marketing automation allows you to segment customers and tailor your sales pitch to their individual experiences, you’re more likely to make a sale.

What happens when customers aren’t using your webchat? You may not need a fully-trained, full time person on webchat, but if customers aren’t using it, you don’t have to staff the chat 24 hours a day. Ask clients to leave a message with the chat – and if you’re using a system like Lead Liaison, the ‘away’ message will go to the client, while his or her query or information enters the system automatically. From there, simply follow up with the customer asap. Piece of cake!

If you’d like to see further engagement, try modifying the look and feel of your chat on your site or add specific greeting or away messages that may better suit the lead’s needs. Test out these different messages and ensure you are keeping track of those tests on your back end – or let automated marketing services do it for you!

Your marketing and sales process is integral to getting the right clients in the door. Let Lead Liaison help you track, automate and reach out to your target client with savvy webchat, email segmentation and advanced analytics tracking systems.