Tag Archive for: Trade Shows

Lead Liaison

Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

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Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. Previously, GoCapture!™ was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event. It also seamlessly integrates with their free CRM, called OneFocus™, and marketing automation platform, or any third-party CRM or automation supplier.

TOMRA Sorting Solutions was one of the first to make use of this standalone solution. “After reviewing multiple lead capture companies, TOMRA began working with Lead Liaison and tested GoCapture!™ at a number of U.S. and European trade shows,” says Kathleen Chance, Sales and Marketing Support Manager for TOMRA. “Lead Liaison has been amazing to work with. During these tests, Lead Liaison was available to assist and we were able to make a number of adjustments on the fly based on live feedback from our sales team on the trade show floor.”

GoCapture!™ allows users to customize forms, quickly capture pre-qualified leads onsite, and then immediately segment, tag, follow up, and nurture those leads without missing a beat. What makes Lead Liaison’s solution particularly unique, is that they do not restrict usage across all users, mobile devices, back office users and events. No other lead capture app in the market does this.

The sales and marketing solution provider wanted to offer this as a standalone solution because the company had the chance to offer a very unique business model. Today, there is nothing in the market that has the flexible license structure and unlimited usage options that Lead Liaison offers. Even companies that offer similar solutions have very restrictive business models when it comes to number of users, devices, and events.

“It was a natural extension to what we do. We saw a gap in the market and a overall need. No event lead capture solution has a native integration with marketing automation and CRM. Before our solution, companies would hack together forms and solutions from their marketing automation provider. Nothing was purpose-built for marketing events.” says Ryan Schefke, Customer Success Manager. “We wanted to be the first to market with this unique solution. Having a single platform to manage your event creates efficiency gains as one system manages all aspects of your workflow from point-of-capture to customer – with no limits.”

Information can be collected by scanning a badge, scanning a business card for transcription, auto-populating from a list, or having the lead fill out a form at a kiosk. The app works on iOS and Android smartphones and tablets.

Lead Liaison’s event lead management solution also hosts a powerful “back office,” through which the leads can be imported, synced, segmented, tagged with appropriate event information, enriched with social data, and placed into a nurture campaign.

To learn more about event lead management as a business strategy, visit https://www.leadliaison.com/event-lead-management-strategy/.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Keep Your Social Media Current With Real-Time Event Integration

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Keep Your Social Media Current With Real-Time Event IntegrationKeep your social media current with real-time event integration and you’ll start impressing your prospects. Using Lead Liaison’s powerful tools, you can quickly set up an automated schedule to maintain multiple healthy and vibrant social media profiles, greatly increasing the visibility of your company to potential leads. However, to get the most out of your social media presence it should include not only relevant details about your company, but be responsive to events and news that involves your field. Real-time event integration is a key strategy in today’s fast paced world of social media communication, and should be an essential component of your social media strategy.

If your marketing has already set up an automated schedule using Lead Liaison, then that’s good – they’ve laid the framework for a healthy social media presence. Your customers are informed of what is happening with your company, and that’s important. Real-time event integration isn’t something that exists beside a long term social media automation strategy, the two are intimately related and equals parts of one singular goal, becoming part of an active, engaged community. Let’s use the example of a trade show related to your company to see how real-time integration can reach a broader audience and stimulate new leads.

Reactive Real-Time Event Integration

If there’s an important trade show approaching in your industry, hopefully it is already being planned for as a part of your marketing team’s social media automation strategy. Announcements leading up to are a great way to demonstrate activity on various social media platforms. Once the event begins, make sure you are participating in the conversation. If you have a marketing representative attending, have them take pictures, and never forget the importance of hashtags to become part of a larger conversation. If a big announcement happens, be a part of it. Even if the announcement isn’t directly related to your company, it never hurts to be a part of the buzz.

Predictive Real-Time Event Integration

Not all real-time even integration has to be reactive, however. Your marketing team should also design posts that will go up at times when they will be seen by the largest number of potential leads and customers. By creating posts that encourage participation, such as a question about attendees’ favorite moments, a poll, or even a contest related to the show, you can engage lot of new contacts and increase your social media profile very effectively.

At the end of the day, your marketing team should be working on a real-time event integration social media strategy that is both predictive and reactive, and all of this should fall under the umbrella of your larger social media automation strategy. And make sure that all of your social media posts are landing on the appropriate platform, a 40 word tweet accompanied by a hashtag looks a lot more at home on Twitter than it does on LinkedIn.

With a little planning and an effective utilization of the social media automation tools that Lead Liaison places at your disposal, you’ll quickly see the benefits of an active social media presence. Visit our marketing automation blog to learn more about how you can get the most from your social media accounts.