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Reviews Matter

During the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost everywhere in the world.

For those who do not know, online reviews are basically the opinions of consumers on certain products and services, posted either on the company’s website, on social media networks, on e-commerce sites, but also on review platforms, such as Yelp, TripAdvisor, G2 Crowd, Capterra, TechCrunch, Wired, IMDb, CNET, RateMDs, Foursquare and many more.

With time, online reviews have managed to become a big trend on the internet, thus determining how consumers and business owners throughout the world act. Nowadays, online reviews can influence a multitude of our decisions, including what phone we have, what we eat on a daily basis, where we dine, where we travel, which hotels we book, and what other products we purchase. Reviews have become a way of assessing the overall quality of a product or service, prior to the first-hand experience, through the help of others that have used the product/service before.

Regardless of their importance, it is surprising that not many business owners can fully grasp the importance of online reviews yet. With this in mind, in a recent study by WebsiteBuilder.org, it was determined that with every star a business gets in terms of their rating, their profits will increase by around 5-9%. On the other side of the spectrum, 22% of customers are bound to give up purchasing a product after reading just one negative review, so the impact is huge. Business owners should be aware of the fact that there are numerous ethical practices that can be established, to reduce the number of negative reviews, and increase the number of positive ones.

If a little work is put into effective review management and customer satisfaction, then businesses throughout the world will be able to yield larger profits, and experience more popularity, both online, but also offline.

Here’s a cool infographic that WebsiteBuilder.org put together. 

onlinereview-infographic-by-websitebuilder.org_-1

How to Get Positive Reviews for Your Business

Reviews

Most companies (if not all) have one very similar quest: get positive reviews.

Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision.

Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. They certainly don’t help you get new customers.

Don’t be discouraged, though. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

Don’t Be Afraid to Ask

You know you need to use a call to action (CTA) to get people to buy products. You also need to use CTAs to get people to leave reviews. After you complete a positive transaction, ask people to leave a review. If they are happy with you, they will want to show it by doing what you ask. Point them in the right direction, and they’ll do the rest.

Make the Process Easy

People will climb a mountain to write a bad review. However, people don’t want to go out of their way to write a positive review. You have to make it very easy for them, or they won’t do it. Send them an email that directs them to the online review site or include buttons on your site. The easier it is, the more positive reviews you will receive.

Give People an Incentive to Leave a Review

You’ll also get more positive reviews by giving people an incentive to leave a review. You have to be careful with this, though. You cannot buy reviews, and you cannot give an incentive to leave a positive review. You can only give an incentive to leave a review. The incentive has to be the same across the board, regardless of if the review is positive or negative.

You can enter all of the reviews in a drawing and give the winner a prize. Hold the drawing each month. That is a great way to get people to leave reviews. You’ll find that your negative reviews will stay the same because people don’t need incentives to leave bad reviews. However, your positive reviews will go up dramatically.

Good reviews can make a huge difference for your business. Use these tips so you can bring more people into your business. As your positive reviews go up, the number of customers you serve will go up, as well.

If you’re looking for ways to increase the quality of your outreach, try using a marketing automation tool that can help you with your marketing and sales goals. People won’t think twice about giving you a positive review!