Lead Liaison Press Release

Event Lead Capture and Management That Integrates with Pipedrive

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Pipedrive is the first platform developed from the salesperson’s point of view. Pipedrive’s goal is to make sales success inevitable – for individual sales people and teams.

Lead Liaison offers a suite of sales solutions including event lead capturemarketing automation, and sales automation. Companies using Pipedrive will benefit from this deeper level of integration, as it makes it easier than ever to streamline and automate key steps in the sales process.

“Lead Liaison’s integration with Pipedrive enables our users to make full use out of both solutions,” says Rob Wyse, Vice President of Public Relations at Pipedrive. “Our users can combine all the rich data that Lead Liaison collects, like website activity and social data, and enrich the Person profiles within Pipedrive. Having everything they need in one place is very important for sales teams, and marketers benefit from it because they can push critical engagement data to their sales team without having to lift a finger.”

Lead Liaison’s partnership with Pipedrive was first announced in September 2016. Before today’s announcement, only limited information could be mapped from Lead Liaison to the CRM, and there were no automation options.

Now, all standard and custom fields can flow from Lead Liaison into Pipedrive CRM resulting in a deeper integration. Salespeople can easily create new lead records in Pipedrive from a variety of areas within Lead Liaison’s platform, including custom fields created to match Pipedrive-specific criteria. Those using Lead Liaison’s marketing automation license will also benefit from additional, Pipedrive-specific, automation actions, “Create Person” and “Create Deal.”

Lead Liaison has gained traction in the event lead management space and a lot of the credit is due to their flexibility and integrations. “We recognize that a lot of the time, we work better together,” says Sam Darrell, VP Product Management at Lead Liaison. “At this point, there aren’t many sales and/or marketing solutions that we don’t integrate with.” Because the company planted their roots in automation, they offer a rare level of support for scaling event marketing efforts.

To learn more about the other enhancements Lead Liaison recently made to their Revenue Generation Software™, such as a new Sales Dashboard full of rich analytics, read their Enhancement Round-Up Q1 2019.

About Pipedrive 
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Today, Pipedrive is used by sales teams at over 85,000 companies worldwide. Honored as a leading innovative technology company, Pipedrive has offices in Tallinn, London, Lisbon, New York, Tartu, and Prague, and has raised $90 million in funding. Learn more at

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and sales automation to boost sales effectiveness. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. Lead Liaison blends ease-of-use, a flexible architecture, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit or call 1-800-89-LEADS (895-3237). To access our Press Kit, visit

Lead Liaison Integrates with Pipedrive

PipedriveWhen two great forces come together, the results can be powerful. That’s what has happened here. The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive.

Founded in 2010, Pipedrive proves themselves time and time again, winning awards like  “Best Enterprise SaaS B2B in 2015”. With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes. They were the perfect candidate for collaboration. “Many of our clients are devoted users of Pipedrive,” says Director of Marketing and Client Relations, Jen Worsham. “It was a clear choice to build out our integration capabilities with Pipedrive. Now, the communication between both platforms is seamless, which makes our customers very happy.”


The integration enables users to export records from Lead Liaison into Pipedrive. Data is pushed from the system into the CRM instantaneously. The Salespeople can easily create new lead records in Pipedrive from a variety of areas within Lead Liaison’s platform, such as a visitor tracking dashboard, prospect profile, or lists.

For example, If someone from a prospective company visited a businesses website, the goal is to find a good contact and push that information into Pipedrive. Utilizing Lead Liaison’s website visitor tracking to identify companies and Lead Liaison’s ZoomInfo add-on module, salespeople can find contacts that are linked to that company, making it even easier to drill down and find the very best contact.


The integration saves people a lot of time. Salespeople and marketers don’t have to manually enter prospect’s contact and company information into their CRM. “This CRM integration is amazing for companies that have a business development team that want to find new leads and new opportunities, and need to share that information with the rest of their sales team by pushing it into their CRM,” Worsham says. It saves a considerable amount of time with data entry, and reduces errors since users aren’t having to manually type things in. This integration also gives customers visibility into their clients’ behaviors by gathering information about their web activity and responsiveness to their marketing efforts.

But wait! There’s more!

Users can utilize the tools of Zapier, a middlewear platform that helps connect applications, one application to another. Lead Liaison provides both a “trigger” and an “action”, which is input into Zapier’s Zap. This allows users to do things in Lead Liaison when specific events happen in Pipedrive, and vice versa. Adding Prospects into an automated workflow, creating or updating Prospects, tagging Prospects, and adding Prospects to a List is easier now than ever! And, it’s all automatically synchronized with Pipedrive.

Together, the Lead Liaison Pipedrive Connector and Zapier integration provide a bi-directional communication bridge between Pipedrive and Lead Liaison, enabling the two systems to be updated with key information at the right time.

How to Take Action

When a company is ready to strengthen their sales and marketing team’s efficiency, the implementation is a breeze. With a license to Lead Liaison’s Marketing Automation software (Lead Management Automation (LMA)™), users simply input their Pipedrive credentials into Lead Liaison’s Pipedrive Connector. It takes longer to pour a cup of coffee than it takes to integrate.