Tag Archive for: Nonprofits

Lead Liaison

Nonprofits and Marketing Automation: Omni-Channel Fundraising

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Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series, we are talking about the ways that nonprofits and marketing automation can work together to generate more giving.

Omni-Channel Fundraising for Nonprofits

Omni-channel fundraising should be part of a nonprofit’s strategy. Also a part of marketing automation, omni-channel fundraising allows nonprofits to reach audiences across multiple channels, both online and offline. It allows marketers to be omnipresent. When the strategy is implemented correctly, omni-channel fundraising drives up retention rates and increases the long-term value of donors.

Let’s look at the components that go into omni-channel fundraising.

Online Methods

The online world is full of potential donors, just looking for the perfect story or philosophy that hits home. These donors have a higher cumulative value than mail-acquired donors do, so you want to reach this market in any way possible.

Email Marketing & Social Media

Lead Liaison uses a multi-pronged approach to online fundraising. Automated email marketing (aka “Lead Nurturing”) is an excellent way to build relationships with donors on a personal level, while social media allows nonprofits to showcase their culture and promote events. You can also use social media for building and continuing conversations with donors.

SEO

Search engine optimization (SEO) should be a part of any online fundraising campaign, as well. You’ll use this strategy to optimize your landing pages and forms, and to include a call to action that’s easily searchable. Lead Liaison tracks all the results and continues to optimize the campaign.

PPC

Pay-per-click (PPC) marketing is a tool you can use to quickly drive traffic to your nonprofit site. You can build and track campaigns, constantly optimizing them to generate the best results. In many cases, you may use the same keywords for your website and your pay-per-click campaigns, while testing out new keywords, as well. This will help you improve your paid reach while also improving your search engine optimization.

Text Messages

You should also include text messaging in your campaign. Ninety-nine percent of text messages are read within five minutes of being received, so you know your texts will get out in front of your market. Reach out to your donors on text, and let them donate by sending a text message. With an average text-to-give donation of $107, this is a lucrative option.

Offline Methods

In order to truly be everywhere, omni-channel fundraising should also include offline methods. Mail-acquired donors have good retention rates, so you’ll want to reach out via postcards or personal, handwritten letters. This helps build relationships and is an excellent way to stand out to donors. You can automate this process, so the postcards and letters (yes, you can even automate the handwritten letters!) go out to your lists without you having to fill out address labels or send the mailings yourself.

Omni-channel fundraising is an important aspect of marketing automation. The best campaigns reach people online and offline. This maximizes retention and donation amounts. Use these strategies to increase the amount of money you have coming into your nonprofit organization.

To learn more about how marketing automation can help nonprofits increase giving, nurture donors, and empower their communities, click here!

Lead Liaison

Nonprofits Need Marketing Automation – Lead Liaison Knows Why

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Allen, TX – Marketing automation provider, Lead Liaison, announced this week that they have added another valuable collection of content to their library of resources. This collection is specific to nonprofit organizations, and has been dubbed their “Nonprofit Kit.”

Nonprofits have meaningful stories to tell, but often times lack the manpower and budget to make the desired impact. Attracting donors and increasing donations positively influences the communities around them. It’s becoming evermore important to track marketing efforts, communicate more efficiently, and increase brand awareness. This is why Lead Liaison took it upon themselves to create a “kit” that is tailored specifically to nonprofits.

The nonprofit kit includes a to-do checklist used for implementing a marketing automation strategy, specific to nonprofits. It contains case studies and testimonials that give color and context to the strategies that Lead Liaison recommends. The kit even includes a presentation that can be passed along to decision-makers, designed to help user-level employees demonstrate the benefits of implementing marketing automation to their supervisors.

Lead Liaison’s Nonprofit Kit encourages nonprofits to trigger personalized communication post-donation, and to build a communication plan to nurture potential online donors, current givers, or people who have given in the past. The kit covers the range of functionality that Lead Liaison offers, utilizing omni-channel marketing which fuels fundraising.

Capabilities like Lead Liaison’s website personalization solution, called SiteEngage™, allows nonprofits to connect with their customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations. Lead Liaison also collects and manages donor information that might be otherwise overlooked or tossed aside. According to Neon CRM, 57% of nonprofits say they aren’t getting the most out of their donor data when it comes to crafting fundraising strategies. Lead Liaison also provides a CRM, OneFocus™, to aid nonprofit organizations with donor tracking as they progress through the giving stages and beyond.

Lead Liaison also assists with fundraising events. Fundraising events are an important part of nonprofit strategies. Lead Liaison can manage any event – from invitation and reminders to follow-up. Their mobile information capture app, GoCapture!™, allows nonprofits to collect donor information on site. Once that information is collected through the app, it is transferred to Lead Liaison’s database, providing an end-to-end event management experience.

Many nonprofits have taken advantage of this kit, and the sales and marketing solution-provider is confident that it will continue to contribute greatly to the rise in giving over the last few years.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Nonprofits and Marketing Automation: Automation & Analytics

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Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series, we are talking about the ways that nonprofits and marketing automation can work together to generate more giving.

Automation and Analytics for Nonprofits

With 57 percent of nonprofits claiming they don’t get the most out of donor data when crafting fundraising strategies, it is clear they can benefit from basic marketing automation capabilities. These capabilities allow nonprofit organizations to use the data they collect to communicate more effectively with existing donors, and to also encourage new donors.

Automation and analytics are the cornerstones of any successful marketing automation campaign. See how these two strategies help organizations make it to the next level.

How Does Automation Work?

Automation might seem as if it is the wave of the future, but companies are using it right now to improve their bottom line, and nonprofits can benefit, as well. Nonprofits can benefit from using automation because they often struggle with manpower. There aren’t enough people to do the work that needs to be done, but marketing automation can step in and do a lot of the work for them! 

There isn’t a limit to what nonprofits can do with automation. They can trigger email campaigns to begin as soon as someone donates money, or they can use automation to nurture potential donors. Organizations can also use automation to create digital profiles of leads, segment those leads, and qualify them. This is just a snapshot of the power provided by automation.

Analyze Results with Analytics

Anyone who works at a nonprofit knows the importance of numbers. Numbers tell a story in a way that nothing else can, so you have to dig deep and look at the numbers to evaluate your success. Marketing automation is no different. Analytics play a very important role when running marketing automation campaigns.

Lead Liaison has tons of base-level reporting features. We also have an add-on called Revelation™, which is used to organize and analyze data. This enterprise analytics suite provides visual and interactive data, making it easy to see what is working and what isn’t working. Once you know what’s getting results and what isn’t, you can make changes to your campaign. That is the great thing about marketing automation. Campaigns can get changed and tweaked at any time. Then, the results can be measured in real-time to see if those changes helped or hurt the campaign.

Marketing automation is full of possibilities, and basic automation and analytics just scratch the surface. This technique is full of possibilities for nonprofits. Nonprofits that are serious about increasing donations will benefit from this technique.

To learn more about how marketing automation can help nonprofits increase giving, nurture donors, and empower their communities, click here!

Lead Liaison

Lead Liaison and iDonate Partner to Provide a Better Way to Collect Giving for Nonprofits

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Nonprofit organization, United Way, needed a better way to educate, interact with, and care for their online donors. A partnership between sales and marketing solution provider, Lead Liaison, and full-service digital fundraising platform, iDonate, made United Way’s vision a reality in a case study released this week.

How the Integration Works

When a donation is made, data is collected via iDonate’s web form. The integration with iDonate’s web form and Lead Liaison’s marketing automation suite allows United way to create a new Prospect if one does not already exist, or use an existing Prospect, and record the donation in Lead Liaison.

iDonate forms were then integrated to work with Lead Liaison’s Custom Activities in order to track name, description, donation amount, and form ID. Doing this allows the donation to be associated with a visitor’s activity and profile. The nonprofit organization can now track donor interests, including page visits, document downloads, tracking URL clicks, social post engagement, email engagement, video engagement, and more. With this enhancement, donations become another activity in the overall engagement profile of a donor. Profiles continue to evolve through the donor lifecycle.

Why is This Important for Nonprofits?

Knowing much more about donors makes it easier for nonprofits to communicate with their audience, increase brand awareness, and consequently increase donations. In addition, this integration also allows nonprofits to retarget people who visit the donation page, but do not donate. United Way, for example, designed a process so that if someone visits a donation page and doesn’t donate within one hour, an email is sent asking them to reconsider. If they do donate, or if they received an email through Lead Liaison in the last three days, that request will not be sent.

Results Matter

United Way can use the information collected to do more omni-channel marketing within Lead Liaison, all initiated from a donation. Lead Liaison and iDonate help United Way make sure there is no lead left behind. As a result, United Way is up 57% in donations for the trailing five month period (April 15, 2017 – September 13, 2017) against the same time period one year ago (April 15, 2016 – September 13, 2016).

About iDonate

iDonate makes digital fundraising easy for nonprofits with a digital fundraising platform and fundraising services to raise more money with less work.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Leading Marketing Automation Provider Brings Donation Management to Nonprofit Organizations

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Lead Liaison Empowers Small to Mid-Sized Nonprofit Organizations (NPOs) with Complete Marketing Automation System to Grow their Business, Community and Donor Base

Allen, TX (PRWEB) March 31, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced the availability of their donation and payment management system as part of their solution for marketing automation for nonprofits.

The software market for nonprofits is very fragmented with limited choices for small to mid-sized nonprofits. Today, a nonprofit has to cobble together different solutions for email marketing, donor management, social media, event marketing, etc. to form an effective solution. Larger, “heavy” nonprofit software packages geared for enterprise-level nonprofits aren’t a good option either. Most small to mid-sized nonprofits don’t have a need for volunteer management, auction management and other services that might be overkill. Many platforms for nonprofits, such as Blackbaud, Salsa Labs and the like, aren’t right-sized for small to mid-market nonprofits that can’t afford the hefty price tag.

Nonprofits share a few things in common, donors and communities. Donations are the lifeblood of nonprofits making it essential to accept, track and manage donations. In recognition of the market gap for a complete system that builds donor and community followers, Lead Liaison has integrated a robust, flexible donor management system with its leading marketing automation platform. The donation management system supports both one-time and recurring donations and integrates with over 30 payment gateways. Now, small to mid-sized nonprofits will benefit from having donation management in addition to Lead Liaison’s core marketing capabilities for social, email, mobile and offline marketing to extend donor and community outreach and create long lasting relationships with donors. Read more about Lead Liaison’s marketing solution for nonprofits.

Lynn Rogers, Development and Community Relations Manager at Fossil Rim says:

“We’re always looking for better ways to serve our donor base. When I heard about Lead Liaison’s new donation management features, I thought it was a perfect fit for nonprofits. Fossil Rim is a growing nonprofit, we know first-hand that it’s important to have the right marketing tools to be successful. We’re excited about what Lead Liaison is doing. They’re making the process of accepting recurring and one-time donations super easy. Now, it’s simple to communicate with your donor base once you’re collecting and tracking all donor activity. Donation management is a crucial piece of functionality for nonprofits. When you tie that functionality into marketing automation you’ve got a powerful solution that can help any nonprofit.”

Alan Page, VP of Customer Success, adds:

“We understand our Revenue Generation Software platform is horizontally applicable. In other words, the technology spans multiple markets. We’re always thinking of ways to optimize the platform for specific applications. For this reason, we’ve introduced our donation management module. With a few button clicks, a nonprofit can build a payment collection form that supports over 30 payment gateways. We’ve worked with leading payment processor platforms such as Stripe, PayPal, Authorize.net, Worldpay and some 20+ others to enable acceptance of one-time and recurring donations. Nonprofits simply embed our form into their website and Lead Liaison begins tracking and managing all donations. When donations come in, we can trigger a series of multi-channel marketing actions, such as texts, emails, postcards, and much more (over 3,000 marketing items) as a follow-on from the donation. When the marketing arm of a nonprofit needs to reach back out to their donor base, its a 2-minute process since we keep a log of all donations.”

About Fossil Rim

Fossil Rim Wildlife Center is where Africa comes to Texas. The 1,800-acre preserve holds a 9.5 mile scenic drive where you can interact with over 1,100 rare and endangered animals roaming free in their herds. Stay in your car, reserve your spot on a guided tour, or even spend a night at Safari Camp or Lodge to see over 50 different species of wild animals including cheetahs, wolves, giraffes, rhinos and more. For more information on Fossil Rim visit http://www.fossilrim.org/

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Donor-Member Automation – Creating Lasting Relationships

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Donor-Member AutomationAlways Add Value.  Always say Thank you.

These are two messages that we are taught throughout life.

Most non-profits want to meet these simple expectations, but time and limited resources often make it challenging to do so.  It’s always easy to make time for the million dollar donor if you are lucky enough to have them.  However it’s much harder to put the same kind of effort into the $50-100 donors that are the life-blood of many non-profits.

Worse yet, these small donors often lack a sense of community with the charities they support.  Thus, in future years when donors are tightening their finances… it’s very easy not to provide gifts that were distributed in previous years.

Member-donor automation is a blessing for the non-profit world.  A well-organized donor processing system can save your organization untold dollars while also creating a path of value and inclusion to your donor-members community.

The process is simple:

  • Build an on-going individual profiles of each donor-member based on demographics and behaviors
  • Customize messaging that can be set out to individuals that care about a specific topic
  • Share a sense of “thanks” for their involvement with your charity & provide a deep understanding of the value which their involvement has had in your mission.  Not just when it’s time to ask for donations; but throughout the life cycle of the donor member.

The advantages of having a donor-member process range from organization to organization, but almost always include:

  • Freeing up internal staff resources
  • Increasing the base of the donor-member community; and average gift size
  • More passionate donor-members that will evangelize and grow the mission of the organization

The concept of donor-member automation process is relatively new; but something that all progressive non-profits should investigate as a way to better support their mission and the involvement of their community.   If you would like a free assessment of how a donor-member automation process might help your organization please contact us with attention to our non-profit group and we would be happy to share our experience with you. Feel free to also reference our section and support for nonprofits.