This article was posted as a Guest Blog Post relating to Salesforce.com.
Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”
There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. How you reach them depends in part on the individual setups they have—push notifications, for example. Of course, push notifications equals more times opening an app. But push notifications can’t and shouldn’t be random. They should be designed to create an experience and action, as should SMS marketing.
The majority of customers wouldn’t mind more contact from brands using SMS marketing. Those messages get the attention of customers in a crowded world, and they often result in very quick review of a message.
There is a great gap between how much time we spend on our phones, and how much (or little) companies are investing in mobile advertising.
How can you make your mobile marketing work harder and smarter? To learn more about the potential in mobile marketing and the various ways to engage customers, check out Marketing Cloud’s article Mobile Marketing Examples to Energize Your 2016 Campaigns.
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