Taking the Next Step after Implementing Marketing Automation

Taking the Next Step after Implementing Marketing AutomationAs important as planning is to the success of marketing automation, it’s also important not to drop the ball after a marketing automation campaign is implemented. Unfortunately, marketers often tend to struggle with the next step after implementing marketing automation. Most often, these areas include starting small, sourcing quality content, and implementing steps for passing leads on to sales management as quickly as possible.

Begin with Micro-Campaigns

Many times, marketers are so excited at the prospect of launching a marketing automation campaign that they try to implement too much too soon. The key to success is to drive some valuable activity to your marketing automation system right away. Launching small campaigns by targeting great prospects, including existing customers, can generate high-value activity. Try offering valuable information and educational content to encourage leads and get them excited about what is to come.

Sourcing Good Content

Among the biggest bottlenecks many marketers face is trying to source good content while keeping it updated, fresh, and relevant. Planning ahead can help to eliminate many of the struggles associated with sourcing good content. It is vital to the success of an automated marketing campaign to always have a steady supply of quality content. Consider the different types of content available, and plan to include a mix of content genres to keep things interesting. For example, mix it up between articles and videos, blogs and infographics. Sources should be updated frequently. The ultimate goal is to deliver fresh content that will help target leads to move to the next stage of the sales funnel without delay.

Tips for creating good marketing content.

Pass It On

The results of an automated marketing campaign are only beneficial if they arrive in the hands of sales managers as quickly as possible. Establishing report subscriptions to deliver valuable data from the marketing automation system to the right people can ensure that leads are acted upon quickly, before they grow cold.

Following these easy steps can help in getting data flowing into an automated marketing campaign once it is implemented, and ensure the greatest degree of long-term success.

The Biggest Obstacles to a Successful Marketing Automation Implementation

The Biggest Obstacles to the Successful Implementation Of Marketing AutomationGood marketing automation implementation strategies with the help of marketing automation software such as Lead Liaison can give your company’s marketing department a significant advantage in lead generation and in the bottom line for sales. However, in order to give your company’s marketing department maximum benefit, these strategies must be implemented correctly and completely. Below, we’ll tell you about some of the biggest obstacles businesses encounter when attempting to implement marketing automation strategies, and what you can do to avoid them.

Strong Sales Can Prevent Marketing Innovation

One of the most obvious ways for your company to fail to receive the benefits offered by marketing automation is by simply not having a strategy at all. Businesses that already generate strong sales feel little need to suddenly implement a new system. After all, if it isn’t broke, then don’t fix it, right?

The problem with this mindset is that marketing automation strategies are intended not only to improve sales, but also to ensure that your sales team is maximizing all potential leads at all times. The Internet is a constantly shifting environment, and every company should have a vantage point that keeps them become aware of the newest innovations in marketing automation and how their company can take advantage of them.

Partial Marketing Automation Implementation Can Keep a Marketing Team From Operating Efficiently

Another common problem experienced by companies that are not getting the most out of their marketing automation strategies is partial implementation. This can be one of the most frustrating situations for companies, because they may be putting a great amount of effort into one area of marketing automation, such as content creation, but are not seeing nearly the results that they were hoping for.

This is one of the great strengths of Lead Liaison’s marketing automation software, as our tools are a comprehensive approach to marketing automation to ensure that all of the data and information you are gathering about potential leads is being properly coordinated, and that all necessary data is constantly being communicated to the sales team.

Large Companies Face Large Organization Problems

In larger companies, the sheer scope of implementing a new marketing strategy can bog down the process to the point that marketing automation implementation is never accomplished. It is easy to observe these kinds of difficulties and mark them up as symptomatic of the politics that can gum up the workings of larger companies. However, it is really a problem with the company’s executives. These are the people who need to be aware of the value a strong marketing automation strategy, and responsible for the successful implementation of it.

These are just a few of the larger, companywide problems that can keep a company’s marketing department from boosting sales with a comprehensive marketing automation strategy. To learn more about other challenges of marketing automation, and to learn more about the marketing solutions that Lead Liaison can offer your business, visit us online and check out our marketing automation resource blog.