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Training Management and Marketing Automation Work Hand-in-Hand Through Lead Liaison and Administrate Partnership

Lead Liaison, a world-class sales and marketing solution provider, and Administrate, a cloud-based training management provider, have joined together to build an even better solution for their customers.

Administrate offers a complete training management system, delivered from the cloud, that helps companies manage learners, increase course bookings, and deliver better training. Lead Liaison’s Lead Management Automation (LMA)™ platform connects with Administrate to send qualified, nurtured leads directly into Administrate’s platform.

Lead Liaison’s marketing automation suite complements Administrate with a number of solutions to help track, qualify, distribute and convert more leads. This integration allows Administrate’s clients to reach potential buyers in more ways using emails, handwritten letters, postcards, text messages and more! Administrate’s clients will also benefit by being able to measure effectiveness of marketing and culminate sales-ready leads.

“We believe training professionals are best served by a seamless training and administration experience, and integrations like these are key to that goal. Excellent marketing is critical for any training company, and we’re really excited about this integration that links Administrate with one of the leading marketing automation platforms in the world. Mutual customers will save time, scale their operations, and ultimately grow their business!” John Peebles, Chief Executive Officer at Administrate.

The integration allows users to share qualified leads between the two platforms. It includes a “Sync to Administrate” action that can be used as a part of an automation inside of Lead Liaison, enabling qualified prospects to be pushed into Administrate as new opportunities. The “Sync to Administrate” action can also be used as a Fulfillment Action, to quickly sync new leads into Administrate following new conversions, such as a form fill; or, when a Prospect’s Lead Score rises above a predetermined value.

“I’ve been privileged to work in close collaboration with our partners at Lead Liaison. Together, we have created a connector which gives Lead Liaison users the ability to quickly connect an Administrate account and to push qualified leads into the Sales Opportunity module of Administrate’s CRM. We at Administrate are users of Lead Liaison’s marketing automation solution and have seen first hand how this automation can save time and provide a smooth transition from your marketing to sales teams.” said Troy Michels, Chief Product Officer at Administrate.

To see more details about the integration, or to find how to implement these solutions with your company, visit Lead Liaison’s Administrate Integration page here.

About Administrate

Administrate is one of Scotland’s fastest growing startups and serves hundreds of customers, thousands of users, and millions of students across six continents. In January 2016, Administrate was selected as one of the UK’s most promising startups for Tech City UK’s Upscale accelerator program. In 2017 the company was selected as one of the “Top 20 Training Delivery Companies” in the world by TrainingIndustry.com. Headquartered in Edinburgh, Scotland, the firm also has a USA office in Bozeman, Montana, and Middle East presence in Beirut, Lebanon. The company employs more than 60 people globally.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Debuts Integrations Marketplace

One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison realizes the importance of this, and has built a robust list of integrations. From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison integrates with over 400 3rd-party applications. In addition to native integrations, their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Their fully extensible sales and marketing system can be tailored to the needs of businesses of all sizes.

CRMs

It’s important to have a company’s CRM, the central hub for contacts, accounts, and opportunities, and marketing automation suite communicate with each other. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Powerful integrations also include Base, Insightly, Microsoft Dynamics, ConnectWise, Zoho CRM, and more!

Marketing and Communication

What if users had the ability to track opens, clickthroughs, and subsequent website activity from individual, one-to-one emails? Lead Liaison has built-in capabilities to track and provide real-time browser notifications with emails sent through Google Chrome (Gmail) and Outlook with Send & Track. And, although Lead Liaison provides an easy-to-use email builder right within their application, they also understand the need to integrate with other email providers like MailChimp, Constant Contact, and more.

Social

In today’s world, social media is an important piece of marketing and sales. But, managing several platforms can get confusing and time-consuming. Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. In addition to that, the marketing automation suite uses thousands of social data points from over 100 different social networks to enrich profile records. This gives more insight for sales, and helps marketers better target and retarget their database.

Tools and Productivity

GoToWebinar, Google AdWords, Google Analytics, ZoomInfo, and WordPress are some of the more well-known productivity tools that Lead Liaison connects to. They also connect to 28+ payment gateways, making it easier for companies like nonprofits or other B2C companies to make financial transactions without leaving their “home base”.

“We’re excited to showcase these powerful integrations, because it exposes just how seamless everything can be for our users. Removing friction from our user experience makes it easy to get things done. And don’t we all want more ways to make our jobs easier and more efficient?” – Jen Worsham, Director of Marketing

In addition to the multiple, natively integrated solutions on the integrations page, Lead Liaison offers the ability to connect with over 400 third party applications utilizing the powers of Zapier.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Reach More Customers with Postcard Marketing

Postcard Marketing

Did you know that 52.5 percent of postcards are read by recipients?

With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world. In fact, businesses in all niches are using postcards these days. Business-to-business (B2B) companies as well as business-to-consumer (B2C) companies realize the power of sending a tangible piece of marketing material that delivers a message to the consumer without them having to open or do anything.

What is really exciting, though, is that postcard marketing is also available for startups and small businesses due to its low cost. If you have access to the right tools, you can enjoy a great deal of success from postcard marketing, even if you don’t have a big marketing budget.

Postcard Marketing 101 – How It Works

Most people are surprised by how simple postcard marketing is. Lead Liaison is making it even easier by becoming one of the only marketing automation companies to offer a seamless integration with postcard builder Lob.

Here’s how it works: after you cultivate a strong list of leads through our lead management platform, you can then personalize your postcards by greeting your customer by name. That personal touch will go a long way in a world full of one-size-fits-all marketing.

With Lead Liaison’s postcard builder, you have full control over the design to create a design that generates results. Consider graphics on both sides of the postcard, along with your branding and a call to action.

Also consider your target market when creating postcards. If possible, divide your leads into groups and create postcards for the specific groups of leads. This will help you create highly targeted postcards that are certain to generate desired results. What’s even more revolutionary about this integration is that you don’t have to send to an entire list. You can add a single postcard into an automation, or simply send one to a client on their birthday. The cost is the same – whether it’s one postcard or 1,000.

Track the Results

Finally, once you’ve sent your postcard you need to track the results. In your marketing automation software, it’s tracked in the person’s profile. You will see an “activity” indicating you sent a postcard.

Offline marketing (handwritten letters, postcards, etc) is notoriously harder to track. You need to have a bridge to connect offline marketing with online marketing. Marketing automation software will help you accomplish that with in-depth visitor tracking and campaign-specific landing pages.

Postcard marketing is an excellent way to add an offline component to your marketing campaigns. Add an additional touchpoint and give your customers another way to find you through postcard marketing.

Do you want to stay informed on the launch of this powerful marketing tool? Visit our Postcard page and enter your information to get real-time updates.

 

LobMore About Lob

Lob is building a suite of APIs for the enterprise. Built with developers in mind, Lob provides tools that allow businesses to build scalable and powerful applications. The most popular API is a print and mail API that enables companies to send postcards, letters, checks, and more as effortlessly as sending emails. Lob is based in San Francisco, CA and is venture backed with over 6000 customers including Amazon, Square, and Counsyl.