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Three Campaign Ideas For Lead Nurturing Success

September 9, 2013/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

Are you stuck for lead nurturing ideas? Here are a few ideas for lead nurturing success. Introduce a sales agent If your company has a round-robin lead distribution policy, introduce the next sales agent in line through a series of introductory messages. Connecting a brand to a human being is a consistent theme in today’s digital […]

Lead Liaison Provides a Marketing Spark in its Marketing Automation Platform

September 6, 2013/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) September 1, 2013 – Lead Liaison announced the release of another upgrade to its Lead Management Automation™ (LMA) platform. A new feature, called Sparks, is the latest in a series of upgrades released throughout 2013 in their marketing automation platform. Sparks function as an automated response mechanism that triggers a series of […]

Customer Relationship Management: Not Just an App

September 5, 2013/0 Comments/in Best Practices, Lead Management, Revenue Generation Blog/by Lead Liaison

Customer Relationship Management (CRM) refers to a type of software or application you can use to manage your interactions with customers, keep a customer’s contact information secure and manage deals and sales. Right? Well, sort of. A good CRM will do those things for you, but apps can’t do it all. Customer relationship management should […]

How to Successfully Generate B2B Leads Using Twitter

September 4, 2013/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

We were talking about lead generation at lunch the other day. The subject of Twitter use for B2B lead gen came up. We started sharing stories of customers’ Twitter experiences when it occurred to us that some marketers are not using Twitter effectively because of a their approach to leveraging the channel properly among other […]

How to Humanize Your Marketing Automation Practices

August 30, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

Companies that are deploying marketing automation practices are finding out that a marketing automation platform (MAP) can positively impact marketing budgets and improve close rates. However, for a MAP to be truly effective, there should be some human engagement woven between digital engagements. How do you dovetail automated functions with live engagement effectively? We’ve got […]

Check out some of our most recent blog posts:

Three Campaign Ideas For Lead Nurturing Success

Lead Liaison Provides a Marketing Spark in its Marketing Automation Platform

Customer Relationship Management: Not Just an App

How to Successfully Generate B2B Leads Using Twitter

How to Humanize Your Marketing Automation Practices

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