Subscribe

The New Gmail Interface Means You Can’t Rely on Email Marketing Alone

September 16, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

Google rolled out its new tabbed Gmail interface recently to mixed reviews. Some enjoy its ability to compartmentalize messages while others prefer to sift and sort themselves (in these cases, users must change the default setting to accept all messages in their ‘Primary’ folder). Folks, there are no rules on how to avoid having your […]

WordPress Customer Tracking – What’s the Best Choice?

September 13, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

Though there are many WordPress customer tracking options out there, you may find these options don’t give you the customer engagement and reporting flexibility you’re looking for. We all know WordPress is awesome. For those of us who don’t want to learn to code and don’t want to pay an expert for simple changes, WordPress […]

Overlooked Features of Marketing Automation

September 12, 2013/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Marketing automation is a complex strategy that has been proven to capture and convert more leads than traditional marketing. The main feature of using marketing automation software is greater lead conversion however there are countless other benefits that will come from using it. This article will discuss the many valuable features of marketing automation that […]

When Should Sales Contact Marketing Automation Leads?

September 11, 2013/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Automated marketing is making it easier to attract and nurture leads prior to a sales engagement. But when should a sales agent contact a lead from a marketing automation platform? Today’s B2B companies are adapting their marketing to the customer-is-in-control environment, and marketing automation platforms enable sales teams to monitor inbound behavior and nurture leads […]

Lead Scoring: When a 100 Is Not Enough

September 10, 2013/0 Comments/in Best Practices, Lead Qualification, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Lead scoring is among the top three strengths of B2B lead management/marketing automation platforms. Yet early adopters of marketing automation are still struggling with the nuances and changing buying habits of the digital buyer. Predefined lead scoring models make marketing automation setup easier and provide an architecture for ranking and prioritizing leads. However, we recommend […]

Check out some of our most recent blog posts:

The New Gmail Interface Means You Can’t Rely on Email Marketing Alone

WordPress Customer Tracking – What’s the Best Choice?

Overlooked Features of Marketing Automation

When Should Sales Contact Marketing Automation Leads?

Lead Scoring: When a 100 Is Not Enough

Latest News

Contact Us!