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Check out some of our most recent blog posts:

Marketing Automation & Reputation Management Go Hand In Hand

October 11, 2013/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

It’s never fun or easy talking about what will happen to your business if your products or services are panned on the web somewhere – i.e., if your reputation management is on high alert because of a bad review. Let’s take Yelp reviews, for instance. If you’re a fan of the popular US version of […]

Marketing Automation and the Latest Google Update

October 10, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

The latest Google update change, Hummingbird, rocked the search engine world this week. What’s most interesting about this update is that most SEO experts didn’t even see it coming. The algorithm has actually been in effect for over a month, and is Google’s largest update in years. Small businesses are particularly nervous about the change. […]

What Makes Content King?

October 9, 2013/0 Comments/in Best Practices, Content Marketing, Revenue Generation Blog/by Lead Liaison

In a previous blog on How to use Lead Nurturing Content to Convert More B2B Customers, I mentioned that content is king when it comes to lead conversion. I only touched on the topic briefly, but decided the subject is worthy of its own post. Content Creates a Connection Most marketing automation strategists focus on […]

5 Marketing Automation Best Practices

October 8, 2013/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Marketing automation is here to stay. While we’re ecstatic that companies both large and small continue to adopt MA at a frenetic pace, we feel it is important to remember that effective marketing using an automation platform should follow some fundamental best practices. We’re delighted to present to you 5 marketing automation best practices. 1) […]

Why Marketing Automation is Essential for Lead Qualification

October 3, 2013/0 Comments/in Best Practices, Lead Qualification, Marketing Automation, Revenue Generation Blog/by Lead Liaison

B2B lead qualification is a process of determining suitability for sales engagement, right? Actually, lead qual is just the opposite: it’s determining as quickly as possible if a lead is NOT interested in you at the moment and, furthermore, if you are NOT interested in that lead enough to devote sales resources to pursuing that […]